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Welcome!

Welcome!. Today’s Program: Technology and Communication in 2013 and Beyond will begin shortly. Why is Communication Important? The research says. When families are involved ……. STUDENTS: Earn higher grades and receive higher test scores. Attend school more regularly.

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Welcome!

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  1. Welcome! • Today’s Program: Technology and Communication in 2013 and Beyond • will begin shortly

  2. Why is Communication Important? The research says When families are involved……. STUDENTS: • Earn highergrades and receive higher test scores. • Attend school more regularly. • Complete more homework. • Demonstrate more positive attitudes and behaviors.

  3. Past Communication Methods • In person • Home Phone • U.S. Mail

  4. Current Communication Methods • In person • Home Phone • U.S. Mail • Mobile Phone • Texting • Website • Email • Mobile Apps • Instgram • Facebook • Pinterest • Twitter • Vine • RSS Feeds

  5. Future Communication Methods “Liked” Vine? FourSquare? CafeMom? Follow Someone? Tweeting…

  6. Communication Tip #1 Find out how people like to be communicated with

  7. Communication Tip #1 Find out how people like to be communicated with • Control Voice, Text, and Email Preferences • Make instant “Opt In/Opt Out” elections (while notifying school) • Review previous messages • Uncompromising security

  8. Communication Tip #1 Find out how people like to be communicated with

  9. Communication Tip #2 Determine the goal of your message • Parent engagement • Students of engaged parents perform better • Parent notification • Just need to communicate information • Safety • Your message has to do with student safety • Selling an idea • You need support! • Information Gathering • You need feedback

  10. Communication Tip #2 Your goal determines your communication channel

  11. What’s the best communication method? • Communication method is important • Voice • True emergency - comfort in hearing your child is safe • Weather-related closings • Time-sensitive messages • Attendance calling

  12. What’s the best communication method? • Communication method is important • Email • Longer messages • Regular weekly communications • Newsletters • Anything with attachments needed

  13. What’s the best communication method? • Communication method is important • Text • Meeting reminders • After-school activities updates • Sports contest reminders

  14. What’s the best communication method? • Communication method is important • Social Media • General announcements • General information • Promoting your school

  15. Push to Social Network

  16. What’s the best communication method? • Communication method is important • Website • First impression • General information • Promoting your school • Reaching prospective families • Welcome “Letter” from Principal

  17. Selective Message Replay Message Retrieval Line • 800# parent and staff access • Recognize Caller ID for last message playback

  18. New Messages Widget for Your School Website • Load this on your website and let parents know if a new message has been sent.

  19. Communication Tip #3 • Timing is everything • What’s the best time of day?

  20. Communication Tip #4 • The right speaker makes the difference • Know your audience

  21. Communication Tip #5 • Shorter really is sweeter • Enough said

  22. Communication Tip #6 • Don’t be that boy, Peter • No crying wolf!

  23. Communication Tip #7 • Consistency is key • They’re on the lookout!

  24. Communication Tip #8 • Have fun with it! • Show your personality

  25. Successful messaging tactics used by other schools • Moving from Voice to Text • Make sure the parents know they have a choice • Use multiple communication methods • Be consistent-same day/time each week • Teacher-to-parents

  26. Successful messaging tactics used by other schools • Recorded wake-up calls: from the principal for tardy students • Recorded readings: Read portions of a book during “book weeks” asking children and parents to work together to identify where the excerpts came from • Food drives: for local community pantries • Contests: to win a chance to record a SchoolReach message • Celebrity phone calls: NFL star Steven Jackson recorded a SchoolReach message and encouraged students to attend the first day of school

  27. What you didn’t think about… • Everyone is busy • Students have cell phones - beating them to the punch is hard • Non-traditional families • ESL • Multiple children at different schools - communication overload

  28. Communication Best Practices What to Consider • Communications Mapping. Align to school objectives • Communicating with Impact.Best practices to improve the perception of your school. • Communications Audit. Do we need to change or enhance the way we are communicating?

  29. Trends in Rapid Notification • Mobile app―iPad, iPhone & Android access • Teacher / Staff level access • Deep SIS integration (PowerSchool) • Targeted demographic communication

  30. Smart Phone Apps for Launch

  31. Staff Account Manager Empower Staff & Faculty with Broadcast Messaging • Simple • Controlled • Secure • Restricted staff access granted only by main administrator

  32. Futuristic Features in SchoolReach MultiCast Number Tracker

  33. Number Tracker • Analyzes all numbers in your call list EVER called • Assigns probability of connecting • Helps reach out to contacts for updates

  34. MultiCast Feature for SchoolReach Express One button launch

  35. We have more phone lines than some Telephone Companies…. • We can sometimes exceed the capacity of the terminating office to deliver telephone calls

  36. Send Messages from Inside of PowerSchool

  37. forPowerSchool Parent Contact Preferences

  38. forPowerSchool Real-Time Results

  39. Leverage the power of SchoolReach at teacher level Select custom groups and contact type forPowerTeacher

  40. How do Kids Like to Communicate?

  41. Integrate with Existing Systems

  42. Demonstrated history of integration success with all Pearson products • Nearly 1,000,000 SchoolReach clients using Pearson SIS product • Over 3,000,000 records auto-loaded nightly • Supporter of state and national PowerSchool user groups

  43. Superior Technology= Superior Results • ISDN Lines―higher quality connection gives you more capabilities • Cell phones & short codes • Dial extensions • Real time reporting • Superior security • Local switch load balancing

  44. Superior Technology= Superior Results • Multiple redundant data centers • No single point of failure • Synchronous Optical Network (SONET) • 99.999% uptime • Enormous call capacity • Operate at less than 2% of capacity

  45. “The biggest problem with bully prevention – is reporting.” - Sean Burke, President School Safety Advocacy Council

  46. 2-Way Anonymous Texting

  47. Who Does the CyberBully Hotline Help? The bully The bullied The bystander

  48. How Does it Work?

  49. Thank You! For more information please contact: Hal Queen 704-618-3690 hqueen@schoolreach.com www.schoolreach.com/powerschoolwww.cyberbullyhotline.com

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