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Communicating evaluations

Learn how to communicate evaluations effectively by understanding your audience, using appropriate language, and creating strategic communication plans. Gain insights on the benefits of focusing on your audience and discover tools and steps to build successful communications.

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Communicating evaluations

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  1. Communicating evaluations Putting audiences at the heart of your communications Clair Grant-Salmon, Head of Audience Development, @clairgsThe International Institute for Environment and Development (IIED)

  2. Taking a strategic approach

  3. Why do we communicate evaluations? • Influence decision making or practice • Strengthen understanding • Raise profiles • Increase transparency

  4. The benefits of focussing on audience • Drives better quality, not quantity, of engagement • Understand existing and new audiences • Communicate relevant, timely, simple messages of value • Supports a long-term perspective • Build relationships based on trust and credibility, so that audiences seek our help • Avoid audiences who are not interested in our work

  5. Tools: Identifying audiences

  6. In your audiences shoes Where do they find their information? Are they decision-makers? Are they time-rich or time-poor? Are they experts or learners? Are they well connected? Are they digitally savvy?

  7. Content • Unpack, analyse and represent your data • Use appropriate language that is matched to the level of the audience • Think about presentation carefully

  8. 5 steps to building strategic communications • Create communication plans early in the project lifecycle • Identify the audiences who will be using your findings • Consider the data and information the audiences most want to know • Plan to use multiple modes or techniques to communicate your content with audiences • Evaluate the impact of your communications

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