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ADVERTISING – awareness , Gen. sales , education , motivation ,

Learn about the features and elements of IMC, a practice that unifies marketing tools to send a persuasive and consistent message promoting company goals. Discover the different methods used for brand promotion and how they bring powerful impact in consumers.

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ADVERTISING – awareness , Gen. sales , education , motivation ,

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  1. ADVERTISING – awareness ,Gen. sales ,education , motivation ,

  2. ADVERTISING

  3. FEATURES OF IMCMeaning – It is a practice of unifying all marketing tools so they send a consistent persuasive message promoting company goals. Continuous Process – Information, product , services, Objective oriented – 3 fold, awareness, loyalty , Image, Reputation Consistency – customer attitude, competitor , Market . Env . Components of Imc .- CRM, Ads. Publicity, Creativity – Effective Ads, Fair --- Ly , Spl . Talent – study of market Target Customer – Kids , women, men , - Jemes , Motivation of Customer – creates awareness ,

  4. INTEGRATED MARKETING COMMUNICATION (IMC) Methods used for brand promotion in the consumers , bring powerful impact ELEMENTS / components OF IMC • Advertising- paid form , non personal presentation, messages to consumer, media • Sales Promotion- short term incentives, free gifts , Distn. Channels, MLM, • Public Relation- Goodwill, customers ,staff , suppliers , press meeting , Programs , • Direct Marketing- direct mail , selling , door to door, Radio, T V , On Line shopping • Personal Selling- face to face , direct convincing, Direct information • Publicity-direct flow, mass awareness , services, word of mouth, • Sponsorship- sports, cultural &social events,- NANO,HONDA, J&J • Trade fair& Exhibitions- POP ,Exhibition ,

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