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Member Retention

Learn how to effectively engage, renew, and reinstate members in the membership lifecycle to ensure long-term growth. Explore the importance of member retention and discover strategies for successful renewal and reinstatement campaigns.

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Member Retention

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  1. Member Retention

  2. The Membership Relationship The Membership Lifecycle • Awareness • Recruitment • Engagement • Renewal • Reinstatement

  3. Member Retention Member retention includes three steps in the Membership Lifecycle—Engagement, Renewal, and Reinstatement. If membership organizations are to grow, strong acquisition programs should be followed by successful retention programs, and lapsing members should be rescued by reinstatements.

  4. Member Engagement Engagement…when members feel they belong with you

  5. Member Renewals Renewal…when lapsing members decide whether to keep you

  6. Member Reinstatement Reinstatement…when former members agree to return to you

  7. ANA’s Renewal Process

  8. Consider an email/call “just a reminder” about membership Consider a reminder email day of expiration

  9. August 2016 – Facebook Renewal Campaign

  10. C/SNAs should consider grace period calls

  11. August 2016 Reinstatement Campaign • Quick reminder on difference between Renewal and Reinstatement: • Renewal – members whose membership never lapsed/cancelled • Reinstatement – members whose membership lapsed/cancelled

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