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MEMBER RETENTION

MEMBER RETENTION. Larry T. Riggs Rotary Club of Central Lakes District Membership Development Chair. Start with Questions. Do you believe Rotary has a problem with Membership Retention? Do you believe your club has a problem with membership retention?

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MEMBER RETENTION

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  1. MEMBER RETENTION Larry T. Riggs Rotary Club of Central Lakes District Membership Development Chair

  2. Start with Questions • Do you believe Rotary has a problem with Membership Retention? • Do you believe your club has a problem with membership retention? • Do you know if your club has a problem with membership retention? • How can I determine if my club has a problem with membership retention? • What can we do about membership retention?

  3. How can I determine if my club has a problem with membership retention? • Create a Retention Model • Determine your membership tenure • Cure the root of the problem

  4. Do YOU KNOW if you club has a problem with membership retention? • Important because: • Knowing how long members remain in your club can help you identify your club’s strengths and weaknesses in retaining members and tailor your club’s retention strategies

  5. Do you believe Rotary has a problem with membership retention? • 2000 1.2 million Rotarians • 2010 1.2 million Rotarians • 10 years Rotary inducted 1.2 million new members

  6. Do you believe your club has a problem with membership retention? Membership retention is an ongoing process that requires constant attention, action, and commitment. It’s important to look at how many members are leaving the club each year, and not just if the number of net gain or loss. Clubs may have significant retention problems even if the number of members stays constant from year to year. When clubs continually gain or lose , a revolving door effect is created, making it difficult to operate effectively and attract new members.

  7. Six Retention Ideas • INFORM all non-Rotarian visitors of Rotary International ‘s programs and a club profile. • INVITE a prospective member with a personal visit by the proposer and a member of the club’s membership committee. • INDUCT new members in a dignified and meaningful manner.

  8. Six Retention Ideas • ORIENT is essential and vital to their growth as individual Rotarians. • INVOLVE the Rotarian in committees, club fund raisers, board meetings, club socials, • etc. • EDUCATE - most members leave our ranks • because they were never really Rotarians in the first place.

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