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The Journey From Idea to iTunes: The Creation of the UMMS Medical Encyclopedia iPhone Application

Follow the insightful journey of developing the UMMS Medical Encyclopedia iPhone app from concept to iTunes success. Learn valuable lessons on identifying needs, leveraging strengths, navigating development stages, and achieving global recognition.

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The Journey From Idea to iTunes: The Creation of the UMMS Medical Encyclopedia iPhone Application

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  1. The Journey From Idea to iTunes The Creation of the UMMS Medical Encyclopedia iPhone ApplicationMarc Laytar – Manager, Web Production University of Maryland Medical Center

  2. Step 1 – Find a Need • Studied existing Medical iPhone apps • Many were silly, rudimentary, limited in scope (i.e. Beauty Tips, Sex Facts, iweeducation, etc.) • Very few of genuine value, medical benefit

  3. Step 2 – Identify Your StrengthsWhat can you provide that would be of value to iPhone users? • www.umm.edu website - Most visited academic medical site in country • Almost 3 million visitors/ month • 5,500,000 page views/ month

  4. UMMS Medical Encyclopedia • About 50% of total web traffic comes from Medical Encyclopedia pages (2,500, 000 pageviews/month)

  5. Step 3 – Dive In • Download and install Apple iPhone Developer Kit from developer.apple.com on a Mac computer, includes Interface Builder • Pre-made templates to help you get started, many online tutorials

  6. Stages of DevelopmentUMMS Medical Encyclopedia

  7. First Submission to Apple • June 2009 - REJECTED • Consulted outside developers with experience to iron out problems • Re-submitted early July 2009 – Rejected again on technicality • Submitted 3rd time in mid July ...

  8. SUCCESS !! • July 21, 2009 - Accepted, finally • Quickly rose in popularity on iTunes • Within first week, we were top 10 worldwide in Medical category (1300 downloads/day) • Settled around #3 for the first 6 months (1700-2000 downloads/day) • Track results on http://itunesconnect.apple.com

  9. We’re #1 • Reached #1 from March 14-16, 2010 • Approaching 500,000 downloads from over 50 countries • Consistently ranking in the top 10 on iTunes in Medical category, (2000 downloads/day)

  10. What We’ve Learned • Don’t be afraid to start – It’s not as tough as you think • Do your research – What can you bring of value to the iPhone user? • Use the available tools- iPhone SDK , Interface Builder- Youtube tutorials- Experienced programmers to iron out glitches • Name your app something people are searching for • Be patient – Almost everybody gets rejected the first couple of times

  11. Contact Me • If you have any questions with the process, please email me : mlaytar@umm.edu Marc Laytar Manager, Web Production University of Maryland Medical System 410-328-7702

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