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STATUS OF LEATHER BASED ACTIVITY AT JAGDISHPUR LEATHER CLUSTER, AMETHI. Centre of Technology & Entrepreneurship Development (CTED) An ISO 9001:2008 Certified Development Organization Jagdishpur, Amethi (U.P). ORGANIZATIONAL DETAILS. NO. OF TRAINEES TRAINED IN ETHNIC FOOTWEAR.
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STATUS OF LEATHER BASED ACTIVITY AT JAGDISHPUR LEATHER CLUSTER, AMETHI Centre of Technology & Entrepreneurship Development (CTED) An ISO 9001:2008 Certified Development Organization Jagdishpur, Amethi (U.P)
LOCATION & STATUS OF CLUSTER BEFORE INTERVENTION • Cluster is confined to three Blocks – Jagdishpur, Jamo & Gauriganj. • 250 Families had been selected. • Artisan belonging from 18 to 50 years had been selected. • Must be performing leather based economic activity as whole / Part time for family wages / income.
STATUS BEFORE INTERVENTION • No. of Artisans:- 500 • Item Produced (Shoes- Nagra & Normal footwear's), Chappls, Ladies Sandals. • Raw materials purchase from local market. • Market- Local market and Neighboring weekly village market and urban market of Musafirkhana, Gauriganj & Kumarganj etc.
TURN OVER Increased the Turnover of 250 Families (leather artisans) • Annuals Sales of JagdishpuriNagra- (40x10,000)=4.00 Lakh/Month • Turnover for 250 families in general- (250x30,000)=75,00,000
TURN OVER OF ETHNIC FOOTWEAR INCREASED THE TURNOVER OF LEATHER COMMON FACILITY CENTER (CFC) Note:- Nominal Service charges of Leather CFC
LEGAL STATUS & EXISTING INFRASTRUCTURE • Legal status: - • - Registered under the Societies Registration Act 21, 1860 at Faizabad • Date and year of incorporation of the enterprise: • - Registered No.:- 1514/2008-09 • Nature of business (s) of Community Enterprise: • - Non Farm Services • Infrastructure:- • 1. No. of machines, only with small toolkits. • 2. Pattern / design for very limited products.
PROPOSED INTERVENTION • CTED Proposed intervention through- “4C” Step promotion • Community • Capacity • Credit • Channel • To increase no. of stakeholder & artisans. • To increase the turnover from 1.50 crore to 2.25 crore. • To form an association. • Identify at National level. • Linkage of all artisans with bank & increase credit facility. • To form a raw material bank at local level. • To develop master trainer at local level. • To increase capacity building by skill development. • Market tie-up at state / national level. • To develop a brand name. • To provide medical facility. • Education facility , facility to children. • Involvement of female in cutting/ stiching.
SOCIAL INTERVENTION • Formation of SHGs • Mobilization of artisans • Community Empowerment -Mobilization of artisans to form SHGs. • Improvement of the standard- life of community • Formation of Consortiums • - Manufacturer’s consortium • - Marketing consortium • Covering Health , Hygiene, Education, Environment etc. • Insured under ICICI Lomboard scheme.
TECHNOLOGICAL INTERVENTION • Develop a small CFC with support from DRDA- Sultanpur • Design & Technology Up-gradation workshop with support IISTEM-Unnav & NID Ahmadabad. • Capacity building programme support from NABARD. • Training of Trainers through CLRI, Chennai or FDDI, Agra.
FINANCIAL INTERVENTION • Financial Interventions for credit linking. • Formation & credit linking of leather artisans. • Linkage of all artisans with bank- BOB / BEUPGB, limit up to 25,000 to 2.00 lakh. • To Provide the facility of Artisan Credit Card (ACC).
MARKETING INTERVENTION • Trade Fairs/Exhibitions: Participation • Organising seminar-cum-Exhibition. • Buyer-Seller Meets. • Exposure Visit. • Business development services- Including marketing support (through professional marketing agents) by way of linkages to traders, suppliers, corporate agencies, domestic and export buyers. • Marketing outlets:- DRDA supported SARAS Showroom Sultanpur & NABARD Supported Rural Mart.
CONNECTION WITH BIG BRANDS • Connection with Big Brands:- • Future Bazaar (On the Process) • Liberty (On the Process) • FILA India (On the Process) • PROMOTION OF OWN BRAND • The brand name CROWN STAR has been developed exclusive for the products promoted under scheme. The details may also see in website developed under project named as www.crownstarproducts.com & www.crownstarleatherblogspot.com . • Creating their Own Identity: - “CROWN STAR” • In the process of developing new and bigger market the project realized that Leather Footwear have gone very generic and had a reputation of low quality – for most buyers the term Nagra evoked an image of cheap leather footwear both in quality and price. So in order to break free of this stereotype, it created their own brand, “CROW STAR”. This has given the artisans of NihalgarhUsmaniyaKasba (Leather Cluster) a distinct identity. • Increased market accessibility with the help of new Information and Communication Technologies (ICTs):- • The better product needs better and bigger market. This is done through both the traditional marketing practices and use of new Information and Communication Technologies (ICTs). With the help of VHForge, the project has made a digital move by creating their own Web-site, www.crownstarproducts.com& www.crownstarleatherblogspot.com. This is a big leap bringing the whole world with their ambit.
IMPACT OF THE INNOVATION • Improvement of productivity of large , medium ,small and household enterprises by • Improved production methods and processes. • Minimizing rejection. • Improved quality. • Reduction in cost of manufacturing. • Improvement in safety and health front by :- • Minimizing operational hazardous. • Minimizing health hazardous. • Adopting environment friendly production processes. • Improvement in basic management skills and entrepreneurship development through :- • Optimizing product – mix. • Networking within supply chain. • Production pricing strategy. • Distribution management. • Promotional policy. • Understanding competitors. • Achievement motivation Training.
CONT. • Employment in rural area:- • Sustaining employment change in a rural setting requires the competence for delivering and maintaining the technological elements in a rural setting. This required an organization that operates at the community level in the villages. Leather cluster and CTED jointly provided a holistic change package, an enabling change climate and a change sustaining support system. This was the critical element that made this project work. Both the organizations had enormous previous experience and approached the problem after looking into the managerial, technological, social, organizational and economic aspects of the change process. CTED spend considerable amount of time conceptualizing the process of change. • Financial Return:- • After new design and market development, the cost of product increased. All the participants get linkage with commercial bank and received financial support at the range Rs. 25000/- to Rs 200000/-. They have started getting raw materials on low rates.
