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Entrepreneurship in Entertainment Technology

Entrepreneurship in Entertainment Technology

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Entrepreneurship in Entertainment Technology

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Presentation Transcript

  1. Entrepreneurship in Entertainment Technology Welcome!

  2. Today’s Agenda • Entrepreneurs • Why Start a Company • Vision • Teams • Next Class • Resources

  3. entrepreneurs

  4. “…a person who • has possession of • a new enterprise, venture or idea • and is accountable for • the inherent risks and the outcome.” • - Wikipedia

  5. Why start a company

  6. - Eric Ries

  7. Failure • “Fail Powerfully” • - Michael John

  8. Vision • Your reason for starting a company • has to be the inspiration • for everyone else!

  9. Vision Reason for Existing Specific Goal

  10. Core Purpose Examples • Disney: Make people happy • Zynga: Connect people through games

  11. BHAG Examples • Google: Organize the world’s information • Ford: Democratize the automobile • Microsoft: A computer on every desk and in every home • PDI: Create fully computer animated films

  12. Dreamworks • DreamWorks Animation SKG is devoted to producing high-quality family entertainment through the use of computer-generated (CG) animation. With world-class creative talent and technological capabilities, our goal is to release two CG animated feature films a year that deliver great stories, breathtaking visual imagery and a sensibility that appeals to both children and adults.

  13. pixar • Pixar's objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages.

  14. EA • In 1982, Electronic Arts was founded on ideas. We called software a new art form, and its creators were software artists. We believed that interactive was better than passive media, and that one day “software worthy of the minds who use it” would be more important than traditional media like films and television. “We see farther,” we proclaimed, with faith that Moore’s Law, the engine of Silicon Valley, would one day provide the power to put “real life in a box.” We asked, “can a computer make you cry?” and invited the new faithful to “join us.”

  15. Creating your bhag • The 5 Whys

  16. Teams

  17. Next Class

  18. What to expect • Team Presentations and Feedback • Discussion on Today’s Topics

  19. Team Presentations • Audience • Content • Format

  20. audience • Angel Investors

  21. Presentation Content • Your Team • Your Vision • How You Will Accomplish Your Vision • Three Product Ideas

  22. Presentation Format • NO • BULLET • POINTS

  23. Presentation Format • THREE • WORDS • MAX

  24. Presentation format • Except on your Vision slide, where you can write out the whole thing. • Pithily.

  25. Resources

  26. Resources • www.onstartups.com • @dharmesh on Twitter – onStartups.com • www.startuplessonslearned.com/ • @ericries on Twitter • www.jasonlbaptiste.com – Entrepreneur and co-author of onstartups.com. Two good posts to read: • What To Look For In A Business Co-Founder • What To Look For In A Technical Co-Founder • www.jimcollins.com – Business researcher and writer. Responsible for ‘BHAG’ • www.hbr.org – Harvard Business Review

  27. Homework • Prepare your team presentation