5 Social Media Campaigns That Grabs Your Attention In 7 Seconds

1. 5 Social Media Campaigns That Grabs Your Attention In 7 Seconds Summary: In the last eight months, we have seen massive changes in our lifestyle and online consumption. Here are some of the popular social media campaigns that have grabbed our attention in these difficult times. Social media has come up as the primary tool for marketing and promoting with consumers. It is rocket fuel to boost the brand's engagement and push the sales forward. In the given year, when we are staying indoors, social media has worked as a connector between brands and audiences. A social media campaign aims at accomplishing specific goals over a given time, and the best part – the entire thing can be measured and tracked by the analysts. One of the prime advantages of a social media campaign is its ability to be customized to run over multiple platforms or single platforms. As a trusted social media marketing agency examines some eyecatching social media campaigns that have grabbed the attention of the viewers in the first 7 seconds. They will uncover the reasons why these campaigns worked and what can future social media strategists learn from them: 1.Hershey India’s #StayAtHome movement What they did right: Promoting staying indoors during the lockdown

2. Platforms used: Instagram and Facebook Hershey’s is a renowned confectionery brand promoting viewers for staying indoors during the mandatory lockdown in India. The #StayAtHome campaign included images of family board games, and Hershey drinks triggered happy and warm emotions of staying with the family. In the times when people were worried about the spread of virus and wellbeing. 2.Zoom virtual background competition What they did right: Increased awareness about the app by introducing competition Platforms used: Instagram and Facebook In 2020, Zoom – a virtual meeting and conferencing app – has become a part of most of our professional time. Be it morning Scrum meeting or running online classes, we cannot imagine our life without Zoom in the current world.

3. To make the app more relevant to the consumers and increase engagement, the company launched a virtual background competition. The participants had to post their pictures or videos using the virtual background feature of the app and share it on Zoom’s social media handle. The winners would win attractive prizes and goodies. As the social media marketing agency points out, this strategy increased the brand's reach among the users as well as pushed the engagement rate of Zoom’s social media handle. The brand witnessed a rise in the number of free and paid memberships. 3.Manforce #ProtectChildhood campaign What They Did Right: Educating and increasing awareness of the viewers about the rise in child pornography Platforms used: Facebook, YouTube, and Instagram

4. The sexual wellness brand has used an interesting take on raising awareness and educating parents on protecting children from being a victim of abuse in the hands of online predators. In the campaign, we can see a child slowly losing her childlike traits and losing her childhood while staying indoors. In the last few seconds of the campaign, we can see the child being groomed by the predator, while her parents are unaware of the entire thing. As a brand selling sexual wellness product, the company uses an educative topic to increase awareness among the consumers – especially parents – and thus becoming a household name instead of being a hush-hush product. 4.WhatsApp #ItsBetweenYou Campaign What They Did Right: Brought in a sense of positivity while staying indoors Platforms used: YouTube During the lockdown when we were cooped up inside, most of us suffered from problems of loneliness. The beautiful #ItsBetweenYou campaign encouraged users to stay connected with each other through the app and bring down the sense of gloom. The message sharing app launched several ads where people could be seen giving each other DIY haircut instructions or encouraging each other to take up a hobby while staying indoors. These ads were funny as well as encouraging – two crucial things that we needed during these gloomy times.

5. 5.Netflix ‘Just a Story Away’ campaign What They Did Right: Found a way to engage the audience and encourage viewers to feel closer to their emotions The platform used: Twitter, YouTube, Netflix, and Facebook The brand, a popular OTT platform, has become an indispensable part of our lives. In the recently launched campaign, the brand encourages the viewers to be in touch with their emotions. The campaign features clips of poplar Netflix shows and uses emotional stings to bind the viewers to the brand. In the recent few months, the Netflix India page has hired popular Indian YouTubers like SlayyPoint or Dhruv Rathee to deconstruct their shows and engage with the audience. Overall, the

6. channel is on its top social media game and receiving positive engagement from the clients. Conclusion, Social media campaigns are effective ways to encourage users to connect with the brand. Are you looking for innovative ways to reach your targeted audience? Then, a social media marketing agency, Carney Technologies Services can help you in finding the right tone for your social media game. Connect with them via social media or visit https://www.carneytechnologies.com/ to know more. Call them on 098305 20826 for appointment bookings.