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MediaMind Mobile. Anja Chan 詹安潔 Account Manager Taiwan July 2012. Overview Presentation. Agenda. 手機解決方案概要 廣告遞送 簡述我們的產品 手機廣告形式 報表數據 網站認可情況 - Certified Publishers & Ad Enablers 未來計劃. 全面的 Mobile 廣告方案. 一個平臺同時管理不同頻道. 分析整體數位內容的功能. 整合的報表. Impressions Video Clicks Conversions Search

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mediamind mobile
MediaMind Mobile

AnjaChan 詹安潔 Account Manager TaiwanJuly 2012

Overview Presentation

agenda
Agenda
  • 手機解決方案概要
  • 廣告遞送
  • 簡述我們的產品
  • 手機廣告形式
  • 報表數據
  • 網站認可情況- Certified Publishers & Ad Enablers
  • 未來計劃
slide5
分析整體數位內容的功能

整合的報表

Impressions Video

Clicks

Conversions Search

etc...

Online

Impressions

Conversions

etc...

Video

Search

Clicks

  • Mediamind’s is using mobile cookies to count unique conversions.
  • This is the the safest in the marketplace, and is certified by the IAB.
  • While mobile cookies are yet widely adopted by devices, or are, for some cases, managed under different carriers and manufacturer policies, the “Adjusted Uniques” reports provided by Mediamind is the most accurate and a better measure to work off of.
  • 從整合行銷傳播的影響力
  • 跨媒體的比較

Mobile

mediamind mobile1
MediaMind Mobile廣告服務功能

Devices

  • Serves into ALL devices, carriers, and OS
  • Supports creation, delivery, management and analytics
  • 3rd party tracking for standard and rich media formats
  • Intuitive UI, central location to operate all parts of your campaigns

OS / Carriers

Management

Creation

Delivery

Publishers

WAP and APP

Optimization

Analytics

slide9
廣告服務功能
  • 廣告輪替
  • 優化
  • 更改活動網頁

自動裝置監測

平臺設置

Tag支援

Script與Non-Script

自動化安全預設系統

<script type=“ ”> </script>

<noscript> </noscript>

<script type=“javascript”>

document.write (“MediaMind support!”)

</script>

<noscript>Supported by MediaMind!</noscript>

HTML 5

Rich Media

Flash

Standard

slide10
熟悉的操作介面
  • 對於Mobile一樣有著相同的介面

List of mobile web publishers and carriers

Supports landing page swapping, ad classificationand creative tagging

slide11
簡易創意瀏覽

即時預覽

提供客戶創意瀏覽

QA功能

mediamind mobile2
MediaMind在Mobile上可支援的格式
  • Standard Banners:
  • (including all MMA standard
  • or custom sizes)
  • Rich Media:
  • Expandable
  • Rich Media:
  • Click to Video
  • Standard Banners: Including all MMA standard or custom sizes.
  • Rich Media: Expandable
  • Rich Media: Click to Video
  • Mobile Flash Banner
  • Custom HTML 5 formats (available in full service)
  • Premium iPad custom Executions (available in full service)

CLICK TO EXPAND

  • Custom
  • HTML 5 Formats:
  • (available in full service)
  • Premium iPad
  • Custom Executions:
  • (available in full service)
  • Mobile Flash
  • Banners:
rich media formats
Rich Media Formats

View Demo

View Demo

Expandable Ads

Click for Video

Flash Banners

HTML 5

mobile2
Mobile其他互動功能

Click to Call

Mobile Video

LBS / Geo Location

Coupon Download

Send-To-A-Friend

Location Based Services and

Geo Location Targeting

Camera API

Augmented Reality

Data Collection

iTunes Link

Multi-Touch

Apple App Store Link

Augmented Reality

slide20
最有效的分析方案

Animation if needed

Is “Fade - very fast”

  • 可靠性

第三方整合分析 vs. 媒體商個別可信賴的分析

  • 標準化
  • 快速轉移 / 即時分析
  • 先進的Mobile分析技術
mobile3
Mobile – 線上綜合報表
  • 統計與比較線上和mobile
  • **These figures are for demo purposes only***
mobile4
Mobile線上更深入的報表
  • 轉換mobile cookies計算不同使用者的數量
  • IAB唯一認可最安全的市場
  • “Adjusted Unique”報表–最佳且最精確的工作報表
  • Mediamind’s is using mobile cookies to count unique conversions.
  • This is the the safest in the marketplace, and is certified by the IAB.
  • While mobile cookies are yet widely adopted by devices, or are, for some cases, managed under different carriers and manufacturer policies, the “Adjusted Uniques” reports provided by Mediamind is the most accurate and a better measure to work off of.
  • **These figures are for demo purposes only***
mobile5
Mobile具體分析
  • 比較裝置與電信業者的差異
  • **These figures are for demo purposes only***
slide24

Publisher

Acceptance

coming soon
Coming Soon
  • Robust HTML5 Product Support
  • Geo Location Targeting
  • Advanced Mobile Platform Targeting
    • Speak directly to iPhone users vs. Android users