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MediaMind Mobile

MediaMind Mobile. Anja Chan 詹安潔 Account Manager Taiwan July 2012. Overview Presentation. Agenda. 手機解決方案概要 廣告遞送 簡述我們的產品 手機廣告形式 報表數據 網站認可情況 - Certified Publishers & Ad Enablers 未來計劃. 全面的 Mobile 廣告方案. 一個平臺同時管理不同頻道. 分析整體數位內容的功能. 整合的報表. Impressions Video Clicks Conversions Search

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MediaMind Mobile

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  1. MediaMind Mobile AnjaChan 詹安潔 Account Manager TaiwanJuly 2012 Overview Presentation

  2. Agenda • 手機解決方案概要 • 廣告遞送 • 簡述我們的產品 • 手機廣告形式 • 報表數據 • 網站認可情況- Certified Publishers & Ad Enablers • 未來計劃

  3. 全面的Mobile廣告方案

  4. 一個平臺同時管理不同頻道

  5. 分析整體數位內容的功能 整合的報表 Impressions Video Clicks Conversions Search etc... Online Impressions Conversions etc... Video Search Clicks • Mediamind’s is using mobile cookies to count unique conversions. • This is the the safest in the marketplace, and is certified by the IAB. • While mobile cookies are yet widely adopted by devices, or are, for some cases, managed under different carriers and manufacturer policies, the “Adjusted Uniques” reports provided by Mediamind is the most accurate and a better measure to work off of. • 從整合行銷傳播的影響力 • 跨媒體的比較 Mobile

  6. 廣告服務功能

  7. Mobile的第三方廣告服務 Media Agency

  8. MediaMind Mobile廣告服務功能 Devices • Serves into ALL devices, carriers, and OS • Supports creation, delivery, management and analytics • 3rd party tracking for standard and rich media formats • Intuitive UI, central location to operate all parts of your campaigns OS / Carriers Management Creation Delivery Publishers WAP and APP Optimization Analytics

  9. 廣告服務功能 • 廣告輪替 • 優化 • 更改活動網頁 自動裝置監測 平臺設置 Tag支援 Script與Non-Script 自動化安全預設系統 <script type=“ ”> </script> <noscript> </noscript> <script type=“javascript”> document.write (“MediaMind support!”) </script> <noscript>Supported by MediaMind!</noscript> HTML 5 Rich Media Flash Standard

  10. 熟悉的操作介面 • 對於Mobile一樣有著相同的介面 List of mobile web publishers and carriers Supports landing page swapping, ad classificationand creative tagging

  11. 簡易創意瀏覽 即時預覽 提供客戶創意瀏覽 QA功能

  12. 廣告格式

  13. MediaMind在Mobile上可支援的格式 • Standard Banners: • (including all MMA standard • or custom sizes) • Rich Media: • Expandable • Rich Media: • Click to Video • Standard Banners: Including all MMA standard or custom sizes. • Rich Media: Expandable • Rich Media: Click to Video • Mobile Flash Banner • Custom HTML 5 formats (available in full service) • Premium iPad custom Executions (available in full service) CLICK TO EXPAND • Custom • HTML 5 Formats: • (available in full service) • Premium iPad • Custom Executions: • (available in full service) • Mobile Flash • Banners:

  14. MMA Standard Ad Examples

  15. Rich Media Formats View Demo View Demo Expandable Ads Click for Video Flash Banners HTML 5

  16. Custom Rich Media Formats

  17. Custom Rich Media Formats

  18. Mobile其他互動功能 Click to Call Mobile Video LBS / Geo Location Coupon Download Send-To-A-Friend Location Based Services and Geo Location Targeting Camera API Augmented Reality Data Collection iTunes Link Multi-Touch Apple App Store Link Augmented Reality

  19. 報表功能

  20. 最有效的分析方案 Animation if needed Is “Fade - very fast” • 可靠性 第三方整合分析 vs. 媒體商個別可信賴的分析 • 標準化 • 快速轉移 / 即時分析 • 先進的Mobile分析技術

  21. Mobile – 線上綜合報表 • 統計與比較線上和mobile • **These figures are for demo purposes only***

  22. Mobile線上更深入的報表 • 轉換mobile cookies計算不同使用者的數量 • IAB唯一認可最安全的市場 • “Adjusted Unique”報表–最佳且最精確的工作報表 • Mediamind’s is using mobile cookies to count unique conversions. • This is the the safest in the marketplace, and is certified by the IAB. • While mobile cookies are yet widely adopted by devices, or are, for some cases, managed under different carriers and manufacturer policies, the “Adjusted Uniques” reports provided by Mediamind is the most accurate and a better measure to work off of. • **These figures are for demo purposes only***

  23. Mobile具體分析 • 比較裝置與電信業者的差異 • **These figures are for demo purposes only***

  24. Publisher Acceptance

  25. Global | Certified Publishers & Ad Enablers and Many more…

  26. NA | Certified Publishers & Ad Enablers and Many more…

  27. EMEA | Certified Publishers & Ad Enablers and Many more…

  28. APAC | Certified Publishers & Ad Enablers and many more…

  29. Roadmap

  30. Coming Soon • Robust HTML5 Product Support • Geo Location Targeting • Advanced Mobile Platform Targeting • Speak directly to iPhone users vs. Android users

  31. Thank You!

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