Identity, the Media, and Communication TechnologyCH 3, pages 66-87 Social Studies 10-1
Key Learner Outcomes • I have examined the impact of communications technology and media on diversity (universalization of pop culture, hybridization, diversification). • I appreciate how identities and cultures shape, and are shaped by globalization.
Terminology • digital divide • propaganda • pop culture • universalization • hybridization
Hybridization • The combining of elements of two ormore different things to create something new. • Hybridization not only mixes elements of different cultures, but itcan also create new cultural products that enable people to connect with one another in new ways.
Identity and Communication • At one time, distance was a huge barrier to communication, but today’s digital technology has nearly eliminated this barrier. • Digital technology also enables you to offer instant feedback on TV programs or the content of web sites. • Connections like these help affirm people’s membership in the world community.
What do you think the message of this cartoon is? Source Interpretation
Let’s answer some questions…. • What communication technologies are represented by the plugs and cords used in the cartoon? • How are the technologies shown already becoming out of date? • Why do you suppose the cartoonist left out geographic features such as land masses and oceans? • How do you think interconnected communication technologies are affecting cultural diversity and people’s cultural identity?
How is identity affected by opportunities to communicate with people around the world?
Very important to be aware: • Challenges • Opportunities
The Digital Divide • The gap that separates people who do — and do not — have access to up-to-date digital technology is often called the digital divide. • Examine the map on page 69 (Figure 3-3). Where is Internet use highest? Lowest? Howmight this affect people’s identity?
Text someone right now… • Parent, grandparent, or someone else from an earlier generation… • How did he or she communicated with others as a teenager? • Do they think technological changes have made a difference to your identity as a teenager. Why/how? • Do you aggree or disagree/explain your reasons.
Technology at Work- Identity- APTN • In 1972, Canada launched a satellite called the Anik A1 — and initiated a new era of communication in Canada’s North and other remote areas. • In 1999, this technology helped the Aboriginal Peoples Television Network create a nationwide TV service for Aboriginal people. • More Current Initiatives - OLPC Canada (previous slide)
UN Sustainable Development Goals 17 Goals to Transform Our World
Why Access to Communication Technologies and Media Matters • Connects Indigenous Communities • Minority language protection/preservation • Women, internet, and the developing world • Barriers faced in joining the digital economy/digital economy basically is the economy.
Ok so lets reflect for a moment…. • Based on what you have read so far, do you believe that the globalizing force of contemporary communication technologies is a positiveor negativeforce in affirming and promoting people’s individual and collective identity?
Cultural diversity through broadcast technology • How does broadcasting technology affect diversity? • How do you feel when teenagers are stereotyped and poorly represented on television and the media. People from minority cultural groups may have similar feelings when they see insensitive or inaccurate portrayals of their group in the media. • What impact does TV broadcasting have on cultural diversity? To what extent do these technologies shape our identity?
Whenever people from different cultures met and exchanged goods/services/ideas, some acculturation and accommodation always occurred. • Example: language (Michif, Japanese Writing, Humanism, etc) • This can be seen as positive or negative • Why do you suppose this is the case?
What is new today is the speed and complexity of the exchanges that take place. • For many people, the challenge is to balance the positive and negative effects • Figure 3-8 in your textbook: ESPN adapts its local coverage to suit the interests of audiences around the world. Does this promote diversity or homogenization?
On one side… • As we learn about different cultures, we come to appreciate and respect difference • On the other hand… • Minority cultures can be assimilated by dominant cultures, leading to their culture disappearing. They can be marginalizedbythe dominant culture. Their very existence can be threatened in many ways.
So – let’s weigh the diversity vs. assimilation idea. • To do that, recall the definitions of media concentration and media convergence • Nowhere is globalization more apparent than in the media.
Media Concentration • The gathering of ownership of newspapers, TV, radio, magazines and ALL media in the hands of a few large corporations.
Media Convergence • The use of electronic technology to integrate media such as newspapers, books, TV, and the Internet.
Think about mass media – internet, television, radio – they can all reach and deliver a message to all parts of the globe. • Again – this can increase/embrace/celebrate diversity, or… • It can also promote cultural homogenization and universalization of pop culture.
Media “cross-ownership” is another term for media convergence. • What is the cartoonists’ opinion of media convergence? • How does the cartoonist make his opinion clear? • Note the name of the newspaper. • How does the cartoonist use humour to make a point?