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Tour Operations. SPA & wellness for TO and agent. Gatis Blunavs. Terminology mix. SPA Wellness Wellbeing Health tourism (General health, Gesundheit) Balneo Therme tours. Healing or pampering Medicine (sanatoriums) or SPA paradises.

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Presentation Transcript
terminology mix
Terminology mix
  • SPA
  • Wellness
  • Wellbeing
  • Health tourism (General health, Gesundheit)
  • Balneo
  • Therme tours
healing or pampering medicine sanatoriums or spa paradises
Healing or pamperingMedicine (sanatoriums) or SPA paradises
  • Resources – Local substances with medicinal effects (mineral waters, hot springs, salt caves, mud)
    • Karlsbad – Karlovi Vary
    • Badenbaden
    • Ein Bokek (Dead Sea)
  • Imported substances or universal services
    • Energy stones
    • Massages
operator role
Operator role
  • Creating of Package
    • Flight, Drive
    • Transfer
    • Accommodation, Catering
    • Procedures
    • Means of Relaxation
operator role 2
Operator role 2
  • Differs much from country to country
  • Payers determine differences
    • Health insurance, social progs
    • Paying users (clients)
    • Employee insurance
  • Hotel+Bathhouse
  • medicine centre – for ailing persons
  • SPA hotel - for everybody
operator role 3
Operator role 3
  • Powerful local TO (Czech Astra) plus additional services
  • Outgoing TO sharing responsibilities with destination SPA hotels
  • SPA hotel as TO, working with agencies
  • Needs of outgoing TO operating in small markets
    • Less clients = less bying power
slide7
2009
  • Men - 31% of spa-goers
  • 4,6 millions of teens have attended spas 1x

(ISPA data, N-America)

Shift from pampering to wellness as well-being, proper lifestyle, general health

Included nutrition, sleep deprivation, fertility concerns (beauty alone is cheap…)

gyms as part of spas
Gyms as part of SPAs
  • Before
  • Focus on muscular and cardiovascular strengths, body building
  • Coming
  • Tranquil design
  • Programmes to soothe and calm mind and spirit (mental alertness, lifestyle amendment, stress relief)
healthy add ons to group tours
Healthy add-ons to Group tours
  • Go home with new skills
  • Choose Fitness-active holidays
  • Week-long Spa breaks on Lefkas
    • Salsa
    • Greek dancing
    • Tai Chi tutorials
    • Daily yoga classes
    • Herbal walks
    • Aqua safaris
    • Astronomy evenings
    • Sailing lessons…
slide10
Commitment to Earth
    • Maldives ‘’Six Senses’’
    • carbon neutral – stress it!
    • Local produce meals
    • Knowledge about conservating practices
  • Personalised (client research)
    • Angsana Spa (Phuket) – therapies prescribed based on lifestyle, habits and body type=maximising benefits
slide11
Theme Parks compete with Urban SPAs for family City Breaks
  • Gastro-Travel as add-on for SPA

19% of US SPAs have cooking experiences, celebrity chefs

  • Cruise Wellness programmes
  • Going Hi-tech (for places without resources / substances)
trends 2009 1
Trends 2009 1
  • Gyms are changing – Feng Shui gym
  • ‘’Star’’ therapists, masseurs
  • Spa naps
  • Superexperiences
  • Plug-in / unplugged spa
trends 2009 2
Trends 2009 2
  • Food as means - cleanse, nourish, rejuvenate (many cooks in kitchen)
  • Spa lifestyles=healthy lifestyles
  • The next generation – teen SPA goers
  • Corporate wellness (expected, but sharp down)
  • High touch, high tech
  • Luxury brands opening luxury SPAs Prada SPA
  • Green, eco-friendly SPAs, no carbon imprint