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10 Essential SEO Tips for Web Design Businesses to Boost Traffic

Discover how to elevate your web design business with these 10 actionable SEO tips. From conducting proper keyword research and optimizing on-page elements to building effective links and submittals in niche directories, these strategies will help your clients’ websites rank higher on search engines. Learn the importance of social media engagement, creating quality content, and claiming local business listings. With the right SEO practices, you can ensure your clients not only attract more traffic but also retain and refer more business.

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10 Essential SEO Tips for Web Design Businesses to Boost Traffic

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  1. Optimize Your Web Design Business Site: 10 Tips On SEO (Search Engine Optimization) to Drive Traffic To Your Business presented by seOverflow

  2. Who Is seOverflow? • seOverflow is a search engine optimization and pay per click marketing company in Denver, CO. • We specialize in offering solutions that enable web design companies, marketing consultants, and other solution providers to offer customized, innovative SEO services to their clients. • We are a Google Adwords Qualified Company, Yahoo Search Marketing Ambassadors, and SEMPO members.

  3. Web Designers Need to Offer SEO • Most businesses assume their site will be ranked high on “The Google”. • When they are not showing up on the search engines they get frustrated with their web designers. • Customers who make more money (because they get search engine traffic) tend to stick around longer and refer more business. • Overall the competition is only getting tougher.

  4. SEO From 30,000 Feet • On-page Optimization – research, planning and implementation. Anything and everything that can be controlled on the website. • Link Building (Off-page optimization) – the process of getting other websites to link to your website. Think of links as popularity votes.

  5. Tip 1: Perform Proper Keyword Research • Use the Google Keyword tool combined with brainstorming to figure out what people are searching for in relation to your business. • Besides ‘local’ keywords, what other niches can you compete in (e.g ‘legal website designer’, ‘travel website developer’, etc.). • Be sure to pick carefully as these keywords form the foundation of your SEO strategy. • Assign 1-3 keywords per appropriate page of your site (eg, not the privacy policy). • https://adwords.google.com/select/KeywordToolExternal

  6. Tip 2: Critical On-pageOptimization Components • Spiderability • Accessibility (Broken Links, W3C, File Size etc.) • Title Tags • H Tags • Keyword Prominence • Meta Tags • Image Optimization

  7. Tip 3: Get More Effective Links From Your Clients • Make sure and get links from all client websites you design. • Use keywords from research as anchor text (e.g. instead of ‘Firm Name’ as anchor use ‘Denver Web Designers – Firm Name’).

  8. Tip 4: Submit to CSS Galleries • Submit your website and your clients’ websites to CSS Galleries. • You can find a list of a ton of CSS Galleries here: • http://www.webgallerylist.com/ • Many offer ‘do follow’ links that count. • Submitting your clients’ sites indirectly helps your own site.

  9. Tip 5: Submit Your Site to Niche Design Directories • Submit your website to ‘niche’ or ‘vertical’ web design directories which offer followed links without a link exchange. • Where possible, alternate link text and descriptions used in the directories. • http://www.webdesigners-directory.com (good) • http://www.designdir.net/ (good) • http://killersites.com (this site redirects)

  10. Tip 6: Create Social Media Profiles • Create profiles and add your link on sites like Digg.com, LinkedIn.com, Twitter (nofollowed), web design forums etc. • Typically the more you participate in these social networks, the more powerful your link will become from internal linking.

  11. Tip 7: Write And Distribute Content And Articles • Write an article and submit to sites such as ezinearticles.com. • Write a guest blog post for a popular blog, search for opportunities like ‘”Guest blog” + “web design”’. • Create a how-to article (something about Photoshop maybe) and distribute to site such as Instructables.com.

  12. Tip 8: Join Orgs and Associations • Every Meetup.com group you join gives you a keyword rich text link from that profile. • Join BBB or Chamber of Commerce if link ops look good. • Sponsor events or charities and be sure and ask for a link back.

  13. Tip 9: Submit Local Biz Info • Be sure to claim your local business listings on sites like Google Maps, Yahoo Local, BOTW Local, MSN. • Enhance your profile with photos, coupons, etc where possible. • Get clients to leave reviews on sites that accept local business reviews. • Check competitors reviews and ‘web pages’ for review and link ops.

  14. Tip 10: SEO Your Flash Site • Having a Flash site doesn’t exclude you from being able to optimize. • Use SWFObject to embed Flash and make use of ‘noflash’ div for content. • Look into SWFAddress as well to create ‘separate’ urls for each ‘page’ of your Flash site.

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