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Normanton Town Council 9 April 2012

Normanton Town Council 9 April 2012. Meeting the Challenge consultation Stephen Eames , Chief Executive, The Mid Yorkshire Hospitals NHS Trust Dr Phil Earnshaw , Chair, NHS Wakefield Clinical Commissioning Group. The pre-consultation campaign. Raise awareness of the proposals

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Normanton Town Council 9 April 2012

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  1. Normanton Town Council9 April 2012 Meeting the Challenge consultation Stephen Eames, Chief Executive, The Mid Yorkshire Hospitals NHS Trust Dr Phil Earnshaw, Chair, NHS Wakefield Clinical Commissioning Group

  2. The pre-consultation campaign Raise awareness of the proposals Draw out any issues Listen to patients’ experiences Hear the views of local people Inform the planning of communications and engagement for the consultation

  3. Raising awareness A recognisable brand A dedicated website Newspaper advertorial Radio Geo-targeted web banners Facebook Postcards to almost 1 in 2 homes Newsletter

  4. Listening to people Campaign bus Telephone surveys – 1,000 people Deliberative event Meetings with the public and stakeholders Existing networks

  5. The consultation: objectives To reach as many people as possible across North Kirklees and Wakefield To ensure engagement with all our communities To facilitate genuine and meaningful engagement with patients and the public To generate discussion and feedback to help inform decision-making and identify solutions to issues raised.

  6. Spreading the word Door to door distribution of consultation summary (240,000+ dist Media relations Website Social media Information stands & displays Advertising Roadshows (32+ venues) Newsletter

  7. Generating discussion and feedback Launch events – 4 x ‘Town Hall’ Public ‘drop-ins’ Stakeholder meetings Face to face with key stakeholders Working with community groups Discussion / focus groups Staff groups Closing events - 4 x ‘Town Hall’ NB: All public meetings transcribed

  8. What we’re hearing from local people • They value their local hospital • They want the people who run the local NHS to have the best interests of local people at heart • They think it’s all about the money • Longer journey times make it much harder for visitors • They think we’re not being honest about A&E • They think our proposals for A&E would put lives at risk • They are worried that the proposals don’t take account of deprivation and poor health locally

  9. Feedback: analysis and evaluation Analysis Ongoing through consultation Full report in June The Campaign Company Evaluation Review of process and analysis by The Consultation Institute

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