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. C?mo analizar el consumidor y el mercado. Comportamiento del consumidor. Estrategia. Posicionamiento. Tama?o delmercado. Tasa de crecimiento del mercado. Tama?o delsegmento. Participaci?nesperada. Canales deDistribuci?nexistentes. Costos deDistribuci?n. Ciclo deVida del producto. Timing

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