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Quality, Reliability, Honesty. J. R. every shingle time!. 426 13st South Lehtbridge, AB T1K 7S5 (403) 381-Ruff. My Request. $5,000 equity (from Jensen family). $15,000 business start-up loan. Why am I here today?. Who is Robert Jensen? Family man Master roofer Entrepreneur

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slide1

Quality, Reliability, Honesty

J

R

every shingle time!

426 13st South Lehtbridge, AB T1K 7S5 (403) 381-Ruff

slide2

My Request

$5,000 equity (from Jensen family)

$15,000 business start-up loan

slide3

Why am I here today?

  • Who is Robert Jensen?
    • Family man
    • Master roofer
    • Entrepreneur
  • Is the reason clear now?
slide4

Team Jensen

Robby Jensen Sr. (Owner)

Merley Jensen (Wife)

Bobby Jensen Jr. (Owners son)

Lester Jensen (Shingle)

Sharen Quim (Sister)

Layne Quim (Brother in-law)

slide5

Day in the life of Robby Jensen

  • Starts the prior day
      • Organization of the next day’s job
        • - Based on new or re-roof
  • The roofers best friend
  • Arrive punctually at 8 AM
  • On the roof
    • Remove old shingles
    • Assess quality of roof surface
    • Preparation of the new roof
slide6

Eave Protection

Shingles

Critical for roof performance, this 3 foot wide layer of waterproof material is placed under the shingles.

Underlay

The most visible portion, shingles act as the primary defense against wind, rain, and the elements.

Edge Treatment

Provides extra protection around all edges of the roof to protect against wind-driven rain.

Valley Treatment

Typically made of vinyl or metal, the edge treatment allows for more efficient water shedding.

Flashing

Protects against snow and ice build-up damage, which is more prevalent in valleys on roofs.

Ventilation

Protects against seepage in the most high-risk areas, such as the base of chimneys or vents.

Allows for greater air circulation and prevents seepage, cracking, and peeling of shingles.

slide7

As the day turns…

  • Laying of the new shingle
  • Clean up! Clean up! Clean up!
  • Service and ensure prior clients are happy
  • Prospecting for new work every minute of the day
slide8

The real reason I am here

  • To provide quality, reliability and honesty every time!
goals and objectives
Goals and Objectives

Broad Goals:

  • Quality, Workmanship, Price, Reputation

Short-Term Objectives:

  • 100 roofs in year 1, up to 160 by year 5
  • Profitable by year 2
  • Remain financially sound
business environment
Business Environment
  • Strong economy
  • Favorable lending rates
  • High rate of housing starts
organizational structure
Organizational Structure
  • Self Employed Roofing Contractor
  • Private Contracts  Mostly Re-Roofing
organizational structure1
Organizational Structure
  • Roofing Sub-Contractor
  • General Contractor  New Roof Contracts
site plan

Area B –Business Office Space

Area A -Overnight Truck Parking

Site Plan
  • Home Residence
supply analysis
Supply Analysis
  • Main Supplier  Home Depot
    • convenient location in Lethbridge
    • one-stop supply house – all inputs available at one location
    • guaranteed low prices
    • commercial credit services
    • ease of ordering
    • job-site delivery of supplies
slide18

Marketing Plan

  • Shingles
  • Service Warranty
  • Competitive Pricing
  • Promotion and Advertising
slide19

Shingles

  • 15, 20, 25 and 30 years
  • Manufacturer coverage
  • Patented adhesive “instabond”
slide20

Service

  • Jensen Roofing clients can expect:
  • Free, no obligation estimates
  • Evaluation of roof deck and recommend repairs
  • Calculate proper ventilation for attics
  • Offer a wide variety of shingles
  • Perform work to exceed industry requirements

Jensen Roofing has set out a strict set of guidelines to ensure roofing work is completed with the utmost care and precision.

slide21

Contractor Bidding:

  • year 1: Cost + 1%
  • year 2: Cost + 3%
  • year 3 and on: Cost + 5%
  • Residential Bidding:
  • year 1: Cost + 5%
  • year 2 and on: Cost + 10%

Pricing

  • Price sensitive market
  • Competitive
  • Quality not compromised

* Amount is deductible against the project cost

** 10 years relates to the warranty on workmanship

*** Performed 3-6 months following the completion

slide22

Quality, Reliability, Honesty

J

R

every shingle time!

Promotion and Advertising

  • Yellow pages
  • Spirit of Lethbridge (Trade show)
  • Home Builders Association
  • Door to Door
  • Magnets
  • Newspaper
  • Company Logo
  • Internet www.Jensenroofing.com
slide24

Re-roof Projects

New Projects

North

slide25

Competitors

  • Similar businesses in the market
  • Large competitor
  • Growth
  • Differentiation
  • Cross selling
key personnel
Key Personnel

Robert Jensen

  • Extensive on-the-job experience
  • Proven record of quality workmanship
  • Completion of entrepreneurship course
additional staff
Additional Staff

Labourers

  • 1 full-time, year round
  • 1 full-time, summer student
  • HRSDC wage subsidy
  • Training on-site
personnel costs
Personnel Costs

Salary/Wages:

  • Robert Jensen – $34,000 up to $60,000 annual salary
  • Full-time Labourer - $12/hour
  • Summer Student - $10/hour
personnel costs1
Personnel Costs

Salary/Wages:

  • Robert Jensen – $34,000 up to $60,000 annual salary
  • Full-time Labourer - $12/hour
  • Summer Student - $10/hour
personnel costs2
Personnel Costs

Employer Remittances:

  • Holiday Pay – 4%
  • CPP and EI – 7.68% combined
  • WCB Premiums – 9.33%

Total Personnel Costs:

slide32

Financial Analysis

  • Capacity
  • Utilization
  • Sales
  • Cost of Goods Sold
  • Other Costs
  • Financial Statements
  • Financing Requirements
slide33

Capacity

-25°C

X

8°C

X

15°C

X

22°C

slide34

Utilization

  • Takes time to build relationships
  • Referrals build with time
  • Team efficiency increases
slide38

Other Costs

  • Banking fees
  • Bookkeeping services
  • Cell phone
  • Vehicle insurance
  • Business insurance
  • Vehicle lease costs
  • Loan interest payments
  • Vehicle operating costs
slide41

Mitigating Risks

  • Competitive pricing and quotes
  • Quality of workmanship
  • Networking ability
  • Risk of personal injury
slide42

Market Risks

  • Poor weather conditions
  • New house construction
slide43

In Closing…

  • Business with great potential
  • Strong business plan
  • Requesting $15,000 business start-up loan
  • Requesting your support in helping my family achieve its dream