every shingle time!

1. Quality, Reliability, Honesty J R every shingle time! 426 13st South Lehtbridge, AB T1K 7S5 (403) 381-Ruff

2. My Request $5,000 equity (from Jensen family) $15,000 business start-up loan

3. Why am I here today? • Who is Robert Jensen? • Family man • Master roofer • Entrepreneur • Is the reason clear now?

4. Team Jensen Robby Jensen Sr. (Owner) Merley Jensen (Wife) Bobby Jensen Jr. (Owners son) Lester Jensen (Shingle) Sharen Quim (Sister) Layne Quim (Brother in-law)

5. Day in the life of Robby Jensen • Starts the prior day • Organization of the next day’s job • - Based on new or re-roof • The roofers best friend • Arrive punctually at 8 AM • On the roof • Remove old shingles • Assess quality of roof surface • Preparation of the new roof

6. Eave Protection Shingles Critical for roof performance, this 3 foot wide layer of waterproof material is placed under the shingles. Underlay The most visible portion, shingles act as the primary defense against wind, rain, and the elements. Edge Treatment Provides extra protection around all edges of the roof to protect against wind-driven rain. Valley Treatment Typically made of vinyl or metal, the edge treatment allows for more efficient water shedding. Flashing Protects against snow and ice build-up damage, which is more prevalent in valleys on roofs. Ventilation Protects against seepage in the most high-risk areas, such as the base of chimneys or vents. Allows for greater air circulation and prevents seepage, cracking, and peeling of shingles.

7. As the day turns… • Laying of the new shingle • Clean up! Clean up! Clean up! • Service and ensure prior clients are happy • Prospecting for new work every minute of the day

8. The real reason I am here • To provide quality, reliability and honesty every time!

9. Goals and Objectives Broad Goals: • Quality, Workmanship, Price, Reputation Short-Term Objectives: • 100 roofs in year 1, up to 160 by year 5 • Profitable by year 2 • Remain financially sound

10. Business Environment • Strong economy • Favorable lending rates • High rate of housing starts

11. Organizational Structure • Self Employed Roofing Contractor • Private Contracts  Mostly Re-Roofing

12. Organizational Structure • Roofing Sub-Contractor • General Contractor  New Roof Contracts

13. Area B –Business Office Space Area A -Overnight Truck Parking Site Plan • Home Residence

14. CAPITAL BUDGET

15. OPERATING EXPENSES

16. WORKING CAPITAL MANAGEMENT

17. Supply Analysis • Main Supplier  Home Depot • convenient location in Lethbridge • one-stop supply house – all inputs available at one location • guaranteed low prices • commercial credit services • ease of ordering • job-site delivery of supplies

18. Marketing Plan • Shingles • Service Warranty • Competitive Pricing • Promotion and Advertising

19. Shingles • 15, 20, 25 and 30 years • Manufacturer coverage • Patented adhesive “instabond”

20. Service • Jensen Roofing clients can expect: • Free, no obligation estimates • Evaluation of roof deck and recommend repairs • Calculate proper ventilation for attics • Offer a wide variety of shingles • Perform work to exceed industry requirements Jensen Roofing has set out a strict set of guidelines to ensure roofing work is completed with the utmost care and precision.

21. Contractor Bidding: • year 1: Cost + 1% • year 2: Cost + 3% • year 3 and on: Cost + 5% • Residential Bidding: • year 1: Cost + 5% • year 2 and on: Cost + 10% Pricing • Price sensitive market • Competitive • Quality not compromised * Amount is deductible against the project cost ** 10 years relates to the warranty on workmanship *** Performed 3-6 months following the completion

22. Quality, Reliability, Honesty J R every shingle time! Promotion and Advertising • Yellow pages • Spirit of Lethbridge (Trade show) • Home Builders Association • Door to Door • Magnets • Newspaper • Company Logo • Internet www.Jensenroofing.com

23. Place

24. Re-roof Projects New Projects North

25. Competitors • Similar businesses in the market • Large competitor • Growth • Differentiation • Cross selling

26. Key Personnel Robert Jensen • Extensive on-the-job experience • Proven record of quality workmanship • Completion of entrepreneurship course

27. Additional Staff Labourers • 1 full-time, year round • 1 full-time, summer student • HRSDC wage subsidy • Training on-site

28. Personnel Costs Salary/Wages: • Robert Jensen – $34,000 up to $60,000 annual salary • Full-time Labourer - $12/hour • Summer Student - $10/hour

30. Personnel Costs Salary/Wages: • Robert Jensen – $34,000 up to $60,000 annual salary • Full-time Labourer - $12/hour • Summer Student - $10/hour

31. Personnel Costs Employer Remittances: • Holiday Pay – 4% • CPP and EI – 7.68% combined • WCB Premiums – 9.33% Total Personnel Costs:

32. Financial Analysis • Capacity • Utilization • Sales • Cost of Goods Sold • Other Costs • Financial Statements • Financing Requirements

33. Capacity -25°C X 8°C X 15°C X 22°C

34. Utilization • Takes time to build relationships • Referrals build with time • Team efficiency increases

35. Sales Projections

36. Cost of Goods Sold

37. Cost of Goods Sold

38. Other Costs • Banking fees • Bookkeeping services • Cell phone • Vehicle insurance • Business insurance • Vehicle lease costs • Loan interest payments • Vehicle operating costs

39. Financial Statements

40. Returns to Mr. Jensen

41. Mitigating Risks • Competitive pricing and quotes • Quality of workmanship • Networking ability • Risk of personal injury

42. Market Risks • Poor weather conditions • New house construction

43. In Closing… • Business with great potential • Strong business plan • Requesting $15,000 business start-up loan • Requesting your support in helping my family achieve its dream