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Entrepreneurship Research Assistance for Technology Startups

Natasha Arguello, Business Research Librarian at UTSA, can provide guidance on market research strategies, resources, and limitations for technology entrepreneurs. Contact her in advance for tailored consultation and expert help.

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Entrepreneurship Research Assistance for Technology Startups

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  1. 2014 Technology Entrepreneurship Boot CampSponsored by Jackson Walker CITE BootCampFebruary 2014

  2. Researching Product & Customer Natasha Arguello Business Research Librarian UTSA Libraries natasha.arguello@utsa.edu (210) 458-7444 CITE BootCamp February 2014

  3. About Me • Worked with $100K teams since Spring 2009 • At least one team in top three CITE BootCamp February 2014

  4. What is My Role? Every project has its own research needs and challenges. CITE BootCamp February 2014

  5. What I Can Do I can advise you: • On research strategies • Best available resources • When we don’t have access to information you want • When information may not exist • When you need to do primary research CITE BootCamp February 2014

  6. What I Cannot Do • Buy market research reports that you found on the Internet • Do your primary research CITE BootCamp February 2014

  7. Researching the Market • Product or service • Industry • Competitors • Target market and customer CITE BootCamp February 2014

  8. Primary + SecondaryResearch • Not everything is available • For free • Online • At all • Primary Research • Surveys • Focus groups • Interviews CITE BootCamp February 2014

  9. Find People • Industry Experts • Target customers CITE BootCamp February 2014

  10. Rules of Thumb • It will take longer than you think. • You won’t have ALL information you want. • You will have to estimate and make your best educated guesses. • Prepare to explain your numbers. • Document and cite your sources. CITE BootCamp February 2014

  11. Get My Help • Do your homework. • Come up with a list of questions. • Email me at least one day in advance: • Explain your product • Describe your target market • Tell me where you searched and what you found • Tell me what kind of help you need • We meet for a consultation. CITE BootCamp January 2011

  12. Thank you! Natasha Arguello Business Research Librarian UTSA Libraries JPL 4.04.08V natasha.arguello@utsa.edu (210) 458-7444 CITE BootCamp February 2014

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