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NATO Fusion Middleware Playbook. NATO FMW Playbook. People/Organizations. Technology. Business Opportunities. Systems & Tools. NATO FMW Playbook. Technology. E2.0, SOALogic, TurboGrid, App Attack. Multiple Campaigns That: Target our current customer base

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NATO Fusion Middleware Playbook


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    1. NATO Fusion Middleware Playbook

    2. NATO FMW Playbook People/Organizations Technology Business Opportunities Systems & Tools

    3. NATO FMW Playbook Technology

    4. E2.0, SOALogic, TurboGrid, App Attack Multiple Campaigns That: • Target our current customer base • Upgrade to WebCenter Suite and Unify Content Infrastructure • Up sell SOA to WebLogic Customers • Up sell WebLogic Suite to WebLogic customers • Sell the Management Packs and Governance to our customer base • Sell Technology to our Application customers • Deliver Targeted Quick Hit Plays • Ability to close business within quarter • Highly business value for tightest budgets • Streamlined communication • Alignment with Sales, SC’s, Product Management, Product Marketing, ESG, Consulting all working on same campaign • Campaign Dashboard - single source of information for campaigns

    5. SOALogic & App Attack Plays Naked SOA Sell Governance and Management Packs SOA for WLS Sell SOA Suite Target of WLS customers, and SOA component owners Integration, consolidation, business process automation Composite Application Platform App Attack Target customers with WLS and at least 1 Oracle Application Entry Point from each application SAP story Lower cost of application upgrades Who better to integrate Oracle Apps then Oracle?

    6. TurboGrid Plays iAS to WL Suite Target iAS Up-sell to WL Suite Improve performance, scalability and stability of their mission critical applications Total WebLogic Management Convert to EE and Suite, Up sell Management Pack for WebLogic Less then 7% attach rate Turbo Charge your Environment Target WebLogic Ex, SE, EE and premium, Portal install base Sell WebLogic Suite, possible upgrade to Coherence Grid edition Customers looking to improve performance, scalability and stability of their mission critical applications

    7. E2.0 Portal Plays Next Generation Portals • WebCenter for Next Generation PortalsBuild intranets, extranets and public sites on the powerful WebCenter 11g platform • WebCenter Spaces for Collaborative Team SitesDrive employee productivity and customer connections with WebCenter Spaces 11g Attach & Upsell • Portal ConsolidationLower TCO and simplify web user experiences through website consolidation • Migrate WCI and WLP to WebCenter SuiteFully leverage the Oracle platform and application integration • Business Process Portals via SOA and AppsImprove cycle time and provide a single user experience with process portal apps

    8. E2.0 ECM Plays ECM Infrastructure • Unified Content InfrastructureSimply and Unify Content Infrastructure for lower TCO Install Base & Upsell • ECM for Portal CustomersExtend the value of your WLP, WCI or Oracle portal investment with robust ECM • ECM for Applications CustomersDeliver true ECM from within your Siebel, EBS or PeopleSoft application

    9. TurboGrid/SOALogic/App Attack Leveraging our Base WebLogic Sell SOA SOA for WLS Large WebLogic Server/ Sell Management Pack for WebLogic Total WL Mgt WebLogic Server / WebLogic Portal Web Applications Up-sell WebLogic Suite /Coherence TurboCharge SOA Suite Up-sell Management Pack Plus for SOA/ Repository BPEL, OSB WebLogic Integration Install Naked SOA Oracle Application Server Migrate to WebLogic Suite / Coherence iAS or SOA and BPEL on Oracle Application Server iAS to WLS Oracle Applications Sell SOA Oracle Applications without SOA App Attack

    10. Coherence Suite $50k / CPU • Coherence Grid • JRockit Realtime • WL Ops Control • Diagnostics Pack for OFM, Coherence Weblogic Suite $45k / CPU • WLS-EE, iAS-EE • WL Ops Control • WL Real Time, JRockit • Coherence EE • Diagnostics Pack for OFM, Coherence EE AIA Foundation Pack $46k / CPU BPA Suite $10.5k / Named User EDA Suite $70k / CPU • Oracle CEP • BPEL PM, BAM, B2B, Business Rules BPM Suite $115k / CPU • BPM • BPEL PM • BAM • Business Rules ODI Suite $70k / CPU • Oracle Data Integrator EE • Oracle Data Quality & Profiling • BPEL PM • Hyperion DRM • Oracle Service Bus • Oracle Coherence SOA Suite $57.5k / CPU • BPEL PM • BAM • Web Services Manager • Oracle Service Bus • CEP • Business Rules • B2B Oracle BPEL PM Oracle Service Bus $23k / CPU $23k / CPU Enterprise Repository $145k / CPU Services Registry $46k / CPU SOALogic, TurboGrid Products (list prices) Requires Requires Weblogic Grid

    11. NATO FMW Playbook Business Opportunities

    12. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice High High Low Business Opportunities Effect of Implementing our recommendation Why did we create this? • Standard Sales Play decks are technology focused. • Add depth & business context to NATO SOALogic, TurboGrid, E2.0 plays • Provide “lead-in” into the NATO Campaigns based on business pain • We created something that targeted actual business problems and some unique opportunities that you can focus on that may or may not be apparent from the technical sales plays • Each business opportunity slide is intended to be a cheat sheet. We intend to grow this repository. Each cheat sheet contains • Specific observations (pain points) of the customer • A set of potential recommendations to address these pain points • Perceived benefits of implementing the recommendations • How to find such opportunities • Oracle Fusion Middleware components that comprise the solution Business Impact of implementing our recommendation

    13. Business Opportunities Applications Customers NATO Campaign: AppAttack

    14. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Cap future application upgrade costs Reduce risk and complexity of ERP/CRM application upgrades High High Medium Observations • Applications heavilycustomized to deliver specific organizational functions. • Customizations in applications, sometimes just to support external interfaces. • Locked-in into existing application versions and customizations due to huge cost of upgrade. • Tough to stay on existing version, due to high maintenance costs and no accessibility to newer desirable functionality. Expected Benefits • Future application upgrade/migration costs linked to external interfaces and customizations are capped. • Lower risk for support of the application. • Improved path to Fusion Applications. • Reap benefits of SOA: business agility, reuse of business functions & better visibility into business processes. How to find opportunities? (Apps Customers) • Any budgeted application upgrade/migration. • Any new application modules being considered for purchase by customers. • Executives complaining about prohibitive costs for app upgrades or customizations to support modern UI. Recommendations • Re-implement vanilla application in its latest version by unwinding all old spaghetti integration. • Alternately implement any new application modules separately in the latest version, but keep them vanilla. • Externalize any required customizations in Oracle Fusion Middleware. Achieve better user experience by building any new rich UI using Oracle Fusion Middleware • Standardize the representation of business entities like Order, Customer, Employee throughout the organization. Relevant OFM Components Oracle SOA suite, AIA Foundation Pack, Webcenter suite, Management Packs Customer Successes : ZEBRA Technologies Associated NATO Campaign:App Attack, GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    15. Common high value business processes Note: There are several other industry specific processes that you could focus on depending on your customer. There are several industry standard processes in the Communications, Utilities, Retail, Insurance, Health Sciences and other verticals

    16. Common high value business processes Note: There are several other industry specific processes that you could focus on depending on your customer. There are several industry standard processes in the Communications, Utilities, Retail, Insurance, Health Sciences and other verticals

    17. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Automate high value business processesOrder to Cash, Hire to Exit, Financials-Supply Chain High Medium Medium Expected Benefits • Improved process efficiencies • Better customer service • Visibility into the business providing for process analysis and improvement • Fewer resources required to implement and maintain business processes • Protection from costly application upgrades Observations • Business processes require manual or paper based coordination • Process mistakes due to missed or inaccurate information • Difficult to track orders, products, or customer interactions • Slow or poor customer service • Unable to leverage customer or process data due to duplicate or incomplete information • Lack of visibility across processes Recommendations • Automate manual, error prone business processes • Implement a best practices architecture in line with Oracle’s application strategy • Avoid application specific customizations • Utilize the AIA Foundation Pack and SOA Suite to build all processes using well defined, common objects and services • Provide real time access to business data through BAM dashboards and alerts How to find opportunities (Apps Customers) • Customers with multiple packaged applications (Oracle & non Oracle) • Customers going through mergers or acquisitions • Customers with manual processes around their applications Relevant OFM Components Oracle SOA suite, AIA Foundation Pack, Management Pack Customer Successes: Dell, NetApp Associated NATO Campaign:App Attack, GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    18. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Provide seamless access to diverse applicationsProvide rich UI with a common look and feel Medium Medium Medium Expected Benefits • Provides the same tech stack as Fusion apps and aligns customers when they are ready to upgrade • Mobile access to applications • Rich, end-user centric UI: more adoption & reduce costs • Customer Service Reps are more productive and able to provide better customer service • Provides a common look and feel for diverse applications Observations • Customer Service Reps can not quickly answer customer’s questions • Order entry processes require access to multiple systems • User interfaces are difficult and cumbersome to use • Internal communication and collaboration difficult or limited • Application interfaces are heavily customized Recommendations • Align UI strategy with Oracle’s application strategy • Adopt WebCenter and ADF for Web application development and application interface customizations • Provide unified access to applications through WebCenter spaces • Provide a collaborative environment for employees with WebCenter spaces • Utilize SOA Suite to implement integrated business processes How to find opportunities (Apps Customers) • CRM customers with diverse back end applications • Customers customizing applications or application interfaces • Customers growing their Web presence Relevant OFM Components WebCenter Suite, ADF, SOA Suite, IDM, Management Packs Customer Successes : Qualcomm Associated NATO Campaign:App Attack, GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    19. Edge Applications and product function

    20. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Integrate Edge Apps for proactive decision making Complete Information and reduction of costs High Medium Medium Observations • The Edge applications which depend on critical information from core ERP applications or other edge applications are working off stale data, making their calculations/functions inaccurate • Incorrect information for the business & executives results in issues such as reduced forecast accuracy, higher safety stock in inventory, cost over runs for projects and ultimately higher operational costs • Edge Applications are not integrated with core ERP, and/or CRM apps. The integration if any is batch oriented Expected Benefits • Ability to make quicker decisions based on complete Information • Increased Operational Efficiency • Reduced Administrative Costs – Integration eliminates the need for someone to manually enter important information into different systems • Reap all the benefits of SOA: business agility, reuse of business functions & better visibility into business processes. How to find opportunities? (Apps Customers) • Customers who run (Demantra, Primavera, OTM etc). • Executives complaining about availability of complete data for proactive decision making. • Recommendations • Automate manual aspects of the business process • Minimize risk by using industry business process templates from AIA Foundation Pack or evaluate PIPs if available • Keep applications vanilla • Establish a common object model and services using AIA foundation packs • Leverage real time activity monitoring Relevant OFM Components SOA Suite, ODI, AIA Foundation Pack, Management Packs Customer Successes : Ross Stores Associated NATO Campaign:App Attack, GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    21. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Integrate with SAAS vendorsReduce risk and complexity High High Medium Expected Benefits • Reduced time to deployment • Configure vs. Code the Integration points • Simplified development and maintenance • Reduced TCO • Increased IT/Business Visibility Observations • SAAS capabilities are not integrated with other systems. They require double data-entry or juggling between browser windows. • Customer is adopting SAAS and looking at quickly integrating business processes and self-hosted applications. • Customer has multiple systems or partners providing similar capability for different lines of business, looking at standardizing processes How to find opportunities? (Apps Customers) • Customers having strong time pressure to adopt new capabilities • Oracle OnDemand Customers • Netsuite, Salesforce.com, AWS Customers Recommendations • Discuss Oracle On-demand solution and the business benefit • Discuss Amazon cloud computing model • Adopt SOA and a declarative approach to integration. • Discuss the value of rationalizing Enterprise Business Objects and Services with the AIA Foundation Pack. • Decouple vendor-specific APIs through AIA Relevant OFM Components Oracle FMW Stack, AIA FP Customer Successes : Netsuite, Intuit Associated NATO Campaign:App Attack, GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    22. Business Opportunities NATO Campaign:SOA Logic

    23. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Manage growing and changing partner networksRetail, Semi Conductor, Manufacturing, Healthcare High Medium Medium Expected Benefits • Ability to adapt quickly to changing partner’s needs • Quickly onboard new partners • Improved partner and customer relationships • Simplified infrastructure, development/management ease • End to end view of partner communications and processes Observations • Customers have a large network of partners that is rapidly growing or changing • Difficultly making changes or to onboard new partners • Partner Integrations are difficult and time consuming • Lost partnership opportunities • Poor customer service • Lack of visibility into partner interactions How to find opportunities (Apps Customers) • Customers with a large partner network (suppliers, distributers, etc.) • Customers with a growing or changing partner landscape • Customer requiring communications using industry standards (i.e. HIPPA/HL7, Rosettanet) Recommendations • Use Oracle B2B to centrally define, configure, manage, and monitor trading partner networks • Utilize EDIFECS Document Editor to process various document types using standards such as EDI, RosettaNet, ebXML, and Healthcare • Implement Oracle SOA Suite to provide standards-based interfaces • Develop business processes with Oracle SOA Suite Relevant OFM Components SOA 11g, 11g B2B, EM Management Pack Customer Successes : Google, SPS Commerce Associated NATO Campaign:SOA Logic (SOA for WLS or SOA for services infrastructure in general) GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    24. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Automate File based workflow & process ordersTransform, expedite archaic order processing Low-Medium High Low Observations • Receipt of orders through files/batch interface due to legacy applications • Workflows manually orchestrated, intervention necessary for incomplete orders and status lookup • Poor customer service because of lack of end to end visibility into order processing • Limited scalability in handling orders because of fixed number of analysts/personnel processing orders • Poor lead time in adding new channels for order processing or on-boarding new customers (adding brand new interface) Expected Benefits • True automation: Start orders processing as soon they arrive, involve human personnel only when manual intervention is required • Complete end-end visibility for business & operations personnel for all orders transactions • Reuse existing order fulfillment functions and create brand new channels for accepting new orders • Streamline file based workflow and satisfy SLAs How to find opportunities (possible green field) • Any prospect receiving batch based orders from their customers/partners (not necessarily EDI) • Any file based workflow automation initiative • Mainframe or other COTS application (including Oracle Apps) users doing file based integration Recommendations • Rationalize the file interfaces and the human touch points between various processing steps • Automate file based workflow to involve a human touch only during exception conditions to be delivered as a task list • Provide dashboard based visibility for the business and tools to track each single order for operations personnel • Reuse existing order fulfillment functions Relevant OFM Components Oracle SOA suite, Management Packs, Customer Successes : Charles Schwab, Beckman Coulter Associated NATO Campaign:SOA Logic (SOA for WLS or SOA for services infrastructure in general) GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    25. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Operational Dashboards: real time visibility Real time information to make business decisions & take corrective actions Low-Medium High Low Expected Benefits • Streamline operations by gaining real-time visibility into critical business processes through push-based dashboards and alerts • Enhance productivity by providing the ability to create, customize dashboards, alerts and reports by a non-technical business user • Ensure awareness of SLA and KPI performance • Eliminate system monitoring silos while obtaining true end to end business to system process monitoring Observations • Lack of dashboards illustrating the state of the business • Business is re-active vs. pro-active. Issues are detected when it is too late as they are based on information with latency • Poor visibility into complex business processes • Inability to correlate events and hence display real time statistics of business activities such as state of an order, shipment delays, SLA/SLO violations • Decisions being made are based on stale information • Siloed, complex, expensive system monitoring infrastructure to keep track of KPIs and SLAs How to find opportunities (possible green field) • Requirements for an operations consoles • Executive dashboard requirements and display of KPIs • Requirements for non-technical business personnel to create dashboards Recommendations • Correlate event streams into an open browser based dashboard to display KPIs, SLAs in real-time • Build interactive, real-time dashboards and proactive alerts for monitoring business processes and services. Relevant OFM Components Oracle BAM, Oracle Business Rules (components of Oracle SOA suite) Customer Successes : NetApp, Ross Stores Associated NATO Campaign:SOA Logic (SOA for WLS or SOA for services infrastructure in general) GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    26. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Mature the SOA Platform & ProcessesCustomer has adopted SOA; now move to the next stage of maturity Medium High Low Expected Benefits • Accelerate SOA projects, simplify impact analysis • Reduce development and maintenance costs with re-use • Improve efficiency of the developers and architects • Catch issues before they happen in production • Faster troubleshooting through increased visibility over the entire IT eco-system Observations • Lack visibility over the SOA infrastructure (management & monitoring). Tough to pin-point the root cause in a complex SOA environment during an outage • Developers don’t re-use services, and tend to create “point-to-point SOA” • New changes sometimes break production processes • Hard to find what services are used and who is using them How to find opportunities? (SOA Customers) • Existing BPEL, SOA Suite, BEA AquaLogic customers • Customers who have adopted SOA but lack experience & are searching for best practices. • Customers growing the use of SOA technologies • Customers complaining about the lack of visibility into integration processes, composite applications, outages. Recommendations • Adopt a SOA Methodology based on best practices • Standardize the representation of business objects and their associated services throughout the organization. • Manage the complete development lifecycle by leveraging an enterprise repository for SOA artifacts and policies • Govern SOA by centrally managing policies • Pro-actively monitor the run-time and prevent issues instead of getting alerts when it is too late. Relevant OFM Components AIA Foundation Pack, Enterprise Repository/Service Registry, SOA Management Pack Customer Successes: Qualcomm, Ross Stores, SAIC Associated NATO Campaign:SOA Logic (Naked SOA), GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    27. Visibility into composite apps and business transactions Management for SOA/WLS Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice High Medium High Observations • Lack of a centralized, consistent management solution for all systems & platforms • Inability to trace end- to end transactions from Portal- SOA- back end databases to identify bottlenecks and error to proactively resolve them. • Inability to track, maintain, and correlate hardware/software changes to incidents. • Lack of operational visibility into business processes SLA’s • Inability to manage a distributed SOA environment and composite apps • Auditing and Compliance issues Expected Benefits • Integrated management across hardware and software components • Automated monitoring & reporting on actual vs. expected Service Levels • Proactive monitoring and resolution of bottlenecks and errors for composite applications . • Proactive alerts and notifications of issues and bottlenecks How to find opportunities? • Customers who own SOA Suite • Customers who are evaluating Oracle SOA Suite or AIA FP Recommendations • Implement a common operational monitoring platform using Oracle Enterprise manager grid control. • Utilize Oracle SOA management Pack Plus to Composite application management • Use management pack for weblogic Server & management pack for coherence to monitor the underlying infrastructure for changes and performance bottlenecks. Relevant OFM Components Oracle Management Pack Plus, Management Pack for Weblogic Server, management Pack for Coherence Customer Successes : SAIC Associated NATO Campaign:SOA Logic (Naked SOA), Turbo Grid (Total WebLogic Management) GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    28. Business Opportunities NATO Campaign:E2.0/Portal

    29. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Content Enabling Business Applications Increasing the Agility of Applications Business Process High High Medium Observations • Content is stored in unmanaged storage silos outside of the context of the applications from which they are needed. • High printing, mailing, and storage costs of content • Cannot react quickly to customer, partner and vendor inquiries resulting in potential missed opportunities, increased costs, and upset 3rd parties • Manual business processes are prone to error, risk and thus a waste of valuable time. Expected Benefits • Reduce document storage and shipping costs by eliminating paper from high transaction processes • Streamline operations and improve end user experience • Ease collaboration within & beyond the enterprise: using library services, web publishing & workflow • Increase process visibility with real-time dashboard views How to find opportunities? (Apps Customers) • Any customer using Siebel, EBS, PeopleSoft and/or JD Edwards and have scanning, discovery, versioning and or workflow needs. • See detailed cheat sheet for more detail . Recommendations • Centralize enterprise content and standardize on one system for managing and maintaining it • Classify the content types and policies need for content • electronically capturing high volume of incoming paper documents, improve and increase efficiency in the review and approval processes with audit trails. • Leverage the Oracle Content Management solution for automation Relevant OFM Components ECM Suite or UCM Standalone, Application Adapters for ECM Customer Successes : Fidelity Investments, Embry Riddle Associated NATO Campaign:SOA/E20 GCM Code: NA_OD_NATO DELTA_ContentMgmt_ECM_SimplifyYourApps_RepGen_10Q2_CT

    30. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice • Next generation portals/websites, and intranets • Faster Time to Development and Improved Web Presence High Medium Low Observations • Inconsistent brand management • Business users relying on IT to make changes impacting productivity and accuracy • High costs to maintain the existing Web site infrastructure and development • Disparate tools and methods to manage Web sites • Ineffective customer Web experiences limit customer satisfaction and revenue growth Expected Benefits • High developer productivity (using a visual, declarative model for creating applications) fast time to market. • Build common framework to leverage across customer network to improve customer experience • Track usage & effectiveness with integrated site analytics • Reduce costs in hardware, maintenance, development How to find opportunities? • Portal install base customers for ALUI,WLP, Oracle Portal • Customer with budgeted projects for Internet/Extranet/Intranet site refresh • ECM install base customers looking to leverage current investments Recommendations • Leverage Leading portal framework for custom Intranet, Extranet, and Internet solutions • Leverage Leading WCM solution for multisite management • Enable In-context editing and approvals for improved time to market • Enable In-context editing and approvals for improved time to market and marketing to own content and Web presence • Streamline the content delivery process by leveraging unified content repository and multiple delivery channels. Relevant OFM Components Oracle WebCenter Suite, Oracle ECM Customer Successes : Alcatel Lucent, Vodafone Associated NATO Campaign:Portal Power PlaysGCM Code:NA_NATO Field Portal Power_RepGen_FY10_Follow Up

    31. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Dynamic team sites integrated with applications Collaboration platform for customer, knowledge worker & partner High Medium Low Expected Benefits • Reduce redundant development of knowledge • Connect business users to key knowledge experts and repositories • Reduce use of e-mail to transfer/manage content by 75% • Apply “wisdom of crowds” to access full breadth of organizational knowledge • Allow business users to access to share experiences and collaborative documents Observations • Redundant generation of knowledge repositories • Massive email overuse, creating productivity, storage and governance issues • Limited visibility to projects, key activities and domain experts • Employee turnover threatens loss of key organizational knowledge • Limited engagement with customers in collaborative innovation, limiting potential growth How to find opportunities? • Oracle Applications customers to expand collaboration. • SharePoint customers and portal install base • ECM install base customers looking to leverage current investments Recommendations • Provide single collaboration platform for customer, knowledge worker and partner • Rich Web2.0 services from within a portal framework for communication, collaboration, and content management • Track usage and effectiveness through integrated site analytics Relevant OFM Components Oracle WebCenter Suite, Oracle ECM Customer Successes : University of Laval, Wind River Associated NATO Campaign:Portal Power PlaysGCM Code:NA_NATO Field Portal Power_RepGen_FY10_Follow Up

    32. Business Opportunities NATO Campaign: Turbo Grid

    33. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Rationalize/Optimize App Server Infrastructure Reduce complexity/cost of running multiple application servers Medium High Low Observations • Application server sprawl, including multiple vendors, dedicated hardware and OS platforms • Spinning up infrastructure for applications takes weeks or months which is unacceptable for business • High and un-scalable maintenance costs because of • Plethora of operations/management tools • Training of operations personnel • Increased power demands on the data center • Increasing support/license costs from multiple vendors Expected Benefits • Reduced operational costs by at least 30% through standardization on WLS: Best in class for high availability, scalability, operations and monitoring • Greater Agility and the ability to get applications online in hours not months with an enterprise cloud shared service • Run on the strategic Oracle Fusion Middleware platform for Oracle applications, path to Fusion Apps & SOA. How to find opportunities? • Existing Oracle Application server and WebLogic Server customers who have more than 20 deployed applications • Customers proactively seeking reduced support costs for their application server install base from multiple vendors • Customers seeking resolution with reduced data center capacity and limited power • Customers interested in leveraging public/private clouds Recommendations • Consolidate application server infrastructure to WebLogic Suite • Create Grid infrastructure using Platform as a Service concepts and look to creation of an enterprise cloud for java applications to reduce • Deploy effective management tools (Grid Control) to get a good handle on your environment • Consider an unlimited license for WebLogic server Relevant OFM Components Oracle VM, WebLogic Suite, EM Grid control Customer Successes : Hewlett Packard (HP), Credit Suisse, Cengage Learning, Northern Trust, Nuon Energy Associated NATO Campaign:Turbo Grid (iAS to WL Suite, Total WebLogic Management) GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    34. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Manage throughput for ever increasing transaction capacity requirements Without spending a bundle on infrastructure High Medium Medium Expected Benefits • Confidently convey to the business the ability to scale linearly for capacity requirements • Launch new channels for accepting orders: extending the revenue stream • Limit the load on the bottleneck: older mainframe systems, other applications with limited capacity • High availability of infrastructure (possibly 99.999%) Observations • Limited by the number of orders, transactions, requests the existing infrastructure can handle • There is a cap on the capacity of the back office applications that support transaction my I can handle • No real time feedback on orders being placed because of its asynchronous nature • Frequent downtimes, maintenance windows preventing high availability and potential loss of revenue How to find opportunities • Customers with large internet presence for accepting orders • Customers worried about scalability & latency of their app, mainframe infrastructure for handling transactions • Customers launching new initiatives to establish new revenue streams using existing order fulfillment functions Recommendations • Establish a fast data grid to insulate the acceptance of orders from processing of orders • Expand the capacity of existing mission critical apps/mainframes by bring the locked-in information closer to the web based consuming application • Dynamically manage capacity during peak hours/slow periods by adding /removing infrastructure components Relevant OFM Components Oracle Coherence Grid, Management Pack for Oracle Coherence Customer Successes : GEICO, Hotwire Associated NATO Campaign:Turbo Grid (Turbo Charge your Environment) GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    35. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Modernize Oracle Forms/Reports Applications Enable Enhanced Modern Rich Internet User Experience High High Low Expected Benefits • Exciting applications for the end users (with web 2.0, mash-ups and AJAX based) • High developer productivity (using a visual, declarative model for creating applications) fast time to market. • Mobile access to applications with ADF mobile. • High scalability • Reusable components for exposing business data Observations • Poor User Experience with legacy Forms/Reports (“Boring” applications) • Thick clients with associated installation challenges • Skill-set issue: Forms/Reports skill-set is getting old and being considered a specialized skill • Client Server architecture: scalability issues with inability to virtualize access to information Recommendations • Perform a 1-day ADF workshop to compare developer productivity as well as end user experience for forms/reports • Standardize on WebLogic Server 11g with ADF for creating Rich Enterprise Applications (http://rea.oracle.com/) • Any new requirements for forms/reports or modifications to existing ones, to be fulfilled by ADF/BI Publisher • Move towards a services oriented architecture for better reuse, agility and loose coupling from information stores How to find opportunities? • Any Oracle Forms/Reports or iAS customers seeking • New development of forms or newer development methodology • Modern User Experience • Scale for internet deployment Relevant OFM Components Oracle WebLogic Suite, ADF, WebCenter Suite, BI Publisher Customer Successes : MedNet International Associated NATO Campaign:Turbo Grid (iAS to WL Suite) GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    36. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Improve End-User Experience/Business Continuity Increase site performance and availability High Medium Low Expected Benefits • Improved end user experience through fast performance • Improved business continuity and customer experience through higher uptime levels • Consistent experience across sites or brands due to shared sessions (e.g. shopping cart) • ROI within 14 months, 300% ROI after 3 years • Increased performance, capacity & scalability Observations • Site visitors loose their session data when a server fails • Information like shopping cart is lost when navigating between different sites operated by the same company. • Customer is affected by downtime (close of accounting period, 24x7 revenue generating web site or capability) How to find opportunities? (Apps Customers) • Existing WebLogic Portal customers • Existing WebLogic Server customers • Customers running multiple application servers to host different brands • Customers selling online Recommendations • Leverage Weblogic Clustering capability • Leverage Weblogic Side by Side deployments • Leverage Active Cache for shared sessions between WLS • Leverage the Coherence Datagrid for scalable and highly available data access across platforms (Java, .net, C++) Relevant OFM Components Coherence Suite, WebLogic Suite, Enterprise Manager Customer Successes : GAP, GEICO Associated NATO Campaign:Turbo Grid (Turbo Charge your Environment) GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    37. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Increase Efficiency and Performance of Web Apps Scale throughput of Web Apps On Demand High High Medium Expected Benefits • Allows data to be managed in-memory for consistent high performance reducing back end bottlenecks and downtimes • Improved end-user experience through session preservation and increased performance • Handle more concurrent users with less application servers / hardware • Better performance and greater stability • Proactive monitoring and root cause analysis of problems and issues Observations • High volume and high growth customer traffic • Java/Web Application response time are slow which effect customer satisfaction • Throughput reduced due to bottleneck of backend systems • Root cause analysis of problems are time consuming • Ramping infrastructure to demand requires many changes and causes downtime of service which leads to loss of revenue Recommendations • Implement Coherence for reliable in-Memory Data Grid • Proactively fetch most frequently requested information from Data Grid. • Maintain information in Data Grid beyond user session such as query result sets, java objects which result in increased performance • Deploy effective management tools (EM management packs for coherence, weblogic server etc) to get a good handle on your environment How to find opportunities? • Customers who run mission critical web applications and are facing performance issues. • Customers who are using Weblogic portal • Customers who run weblogic server. Relevant OFM Components Oracle weblogic suite, Oracle Coherence Suite ,Management Packs Customer Successes : Barclays Global Investments (BGI) Associated NATO Campaign:Turbo Grid (Turbo Charge your Environment) GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    38. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Reducing TCO of custom applications while advancing SOA/Java maturity Medium High High Expected Benefits • Reduce development, deployment, change management costs • Faster business issue resolution with end-end visibility into business transactions • Handle more concurrent users with less application servers / hardware • Complete unified Platform for Services, Events and Processes (SOA) • Complete Enterprise Java platform (Java) with superior diagnostics, management and operations Observations • High operational costs around automation, diagnostics, SLA enforcement for custom applications • Lack of end to end visibility of business transactions across your SOA application • The need for an enterprise wide federated Service Bus • Java/Web Application response time are slow which effect customer satisfaction • Poor service levels – HA, scalability and performance • Increasing throughput requirements and low confidence in whether current infrastructure will satisfy them How to find opportunities? • Existing iAS customers running java apps • Customers running SOA suite 10g, BPEL 10g on iAS Recommendations • Consolidate application server infrastructure to WebLogic Suite • Upgrade to SOA Suite 11g running on WebLogic Suite 11g • Consider an unlimited license for WebLogic Server/Suite Relevant OFM Components WebLogic Suite 11g, SOA Suite 11g Customer Successes : Wesco, US Steel, Vanderbilt University, Herbal Life Associated NATO Campaign:Turbo Grid, GCM Code: NA_NATO Field SOA Logic_RepGen_FY10_Follow Up

    39. Business Opportunities(Other…)

    40. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Reduce MIPS on the mainframe, curtail escalating costsMainframe modernization High Low High Expected Benefits • Increase business agility & capability of business applications • Preserve their investment while reducing business risk • Improved compliance • Increase ROI while reducing TCO Observations • Large mainframe environment with escalating costs of MIPS and support costs to IBM, CA, Software AG etc • Customers complaining about mainframe skills eroding with workforce retirement • Increasing costs and huge business risks • Product sunsets on the mainframe • Technical challenges • Information isolation on the mainframe & duplication • Poor end user experience with green screens • Large inflexible file and batch based interfaces How to find opportunities (Mainframe customers) • Any mainframe environment with increasing MIPS • Any customers looking to sunset mainframes because of support for apps and retiring skill sets • Customers looking to expand application usage on the mainframe while keeping costs in check • Customers facing compliance issues with mainframes Recommendations • Depending on the scenario, one could recommend • Replace with COTS applications • SOA based integration for agility • Re-architect legacy applications • Offload MIPS by caching mainframe data sources in a distributed platform • Re-host application by migrating to a distributed platform and relational databases Relevant OFM Components Oracle Tuxedo, Oracle SOA suite, Coherence, Oracle Apps Customer Successes : Bank of America Associated NATO Campaign:Other, GCM Code:

    41. Process Maturity Observations Potential Business Value Quick Win Opportunities Degree of “Full Value” Difficulty Stable / Typical Marginal Transformative Best Practice Real time Actionable Business Intelligence & Situational AwarenessSeveral mission critical business scenarios in an Event Driven World High High Low Observations • Lack of real-time visibility into its business & events affecting the business • Technical challenges • All detected events are not in a single system that can then be queried • Business needs detection of extremely complex pattern of events or missing events instantaneously • Examples: real time outage detection, intrusion/fraud detection, make smart logistical decisions, provide location specific data: all that need temporal elements for queries Expected Benefits • Affect the bottom line by co-relating events to detect opportunities or threats to the business in real time • Address real critical business requirements for situational awareness with a database friendly approach • Prevent information glut, by filtering out all but the most important information from multiple sources • Huge savings in infrastructure costs (storage & processing) How to find opportunities (Database customers) • Any Oracle DB customer needing complex temporal queries • Any customer in the financial industry, insurance claims, utilities, logistics, high volume manufacturing • Any customer who has deployed RFID, GPS, GIS or other sensors that continuously send information Recommendations • Employ a Real time continuous query engine that can work on multiple streams of information • Use a standards based declarative approach for creating such queries, an approach that any standard DB developer would understand • Address row-pattern matching requirements that are considered difficult to solve by a traditional database • Avoid expensive coding heavy approaches Relevant OFM Components Oracle EDA suite (subset of Oracle SOA suite) Customer Successes : TradeWeb Associated NATO Campaign:Other, GCM Code:

    42. NATO FMW Playbook People/Organizations People/Organizations

    43. Resources

    44. Resources Cont….