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Changing your mind

Changing your mind. Social communications between companies. b y Reidar Wasenius Best B2B 2011 in Tallinn 30.11.2011. A book published by the Helsinki Chamber of Commerce. Soininen – Leponiemi – Wasenius:. Soininen – Leponiemi – Wasenius:. www.yhteisollinenmedia.fi.

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Changing your mind

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  1. Changing your mind

  2. Social communicationsbetween companies by Reidar WaseniusBest B2B 2011in Tallinn 30.11.2011

  3. A book published by theHelsinki Chamber of Commerce Soininen – Leponiemi – Wasenius: Soininen – Leponiemi – Wasenius: www.yhteisollinenmedia.fi

  4. Areas of social communications • Research and development • Service production – through crowdsourcing • Marketing • Sales • After sales / customer support • Recruitment • Internal communications / Human resources • Stakeholder communications Investments downprofitability up

  5. The renaissance ofsocial communications Village communities Mass media Digital communities Centrally controlled mass communications Social communications Social communications

  6. ”B2B” in social communications? • B2B or B2B? • B2b2B • C2C2B • B2C2B • B2N2B • B2C2N2B • ...

  7. Human communications • It’s always about affecting someone, i.e. use of power: You try to change thoughts and/or actions of others every day • When interactive, consists of transactions: a series of rewards/encouragaments and punishments/discouragements that you use to pay them what you feel they are worth • The basic currency is our most precious resource: time • Derivatives are smiles, thumbs up, praise, snoring, laughs and silence

  8. The levels of human communications ”Topic” Relationship

  9. What is my friendship policy? • Only the circle of closest people (20..50) • Only selected friends and acquaintances(50-300) so that links are discarded inchanged circumstances • Everyone I know – but only people I know(300-3000) • As amany as possible regardless of whether I know them or not - preferably lots of famous people (3000-5000)

  10. How symmetric are my relations? MORE LESS

  11. Considering business profitability A social medium is LIKE...

  12. A Petri Dish

  13. A Phone

  14. A Magic Mirror

  15. A Market

  16. A Nightclub

  17. A Chainsaw

  18. Grandma’s Home Village

  19. Thank you for your time!See you on the net… • Reidar.Wasenius@BRIIM.com • 0400 – 432 100 • Facebook.com/ReidarWasenius • Twitter.com/ReidarWasenius • Slideshare.com/ReidarWasenius • Youtube.com/ReidarWasenius • bit.ly/RWYLE • Linkedin.com/in/Reidar

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