Mind Your Business!. Bus 301 Research and Reports. Who am I and Why am I Here?. I am Patti Sherbaniuk , Liaison Librarian at the Winspear Business Library I am here to be your information navigator and to save you time, money, heartache and frustration Help you get a better grade
Research and Reports
I am Patti Sherbaniuk, Liaison Librarian at the Winspear Business Library
I am here to be your information navigator and to save you time, money, heartache and frustration
Help you get a better grade
The Winspear Library has:
The largest collection of databases in Canada and the 2nd best in North America
Identical access as Wall Street and Fortune 500 firms
Company info- knowing the ins and outs of your company
Industry info- knowing the environment
Sexy search tips
Career Resources- “What is it like working here?”
Citing tips and tricks- tracking your resources
And…. a surprise at the end….
What can you do for this company?
What can you tell me about this company/organization?
Why do you want to work here?
Who put it there? What are their credentials?
Why? (to sell, inform, teach, persuade)
When? How current? Last update?
— Neil Gaiman
Profile or history?
Who’s who- CEO, President, VP HR, etc?
Recent news? Latest plans?
Who are its competitors?
Company vs. other companies in the industry
Step 1- Company’s website
Investor relations, annual reports for stockholders, etc. “about us”
Step 2- Search for company in SEDAR (Canada) or EDGAR (US)
Step 3- Browse newspaper headlines in CBCA Complete or Factiva, Privco(for private companies)(FREE databases available through the Business library)
Step 4- Ask us!
Step 1- determine if the company you are researching is public or private
Step 2- Use Google to find out as much as you can about your company
Twitter (advanced search) or search Google – real time
LinkedIn (register to search companies)
Blogs (Technorati- blog index)
Facebook fan? Twitter follower? LinkedIn Connection? G+ _____ ?
Look at these pages as a job candidate, not just a consumer
Companies love to talk about themselves
A way to gauge internal dialogue
AND check out your course research guide:
UA Library > Business >
Business Course Guides – more… >
Business 301- Communications
ALSO- check out the Bulletin Board in the library- lists the best and worst companies…
Profile/overview of an industry
Current news about the industry
List of companies that produce similar service/product
Try these: Marketline Advantage, Conference Board of Canada, WCID
Top business news/article databases: Business Source Complete, ABI Inform, CBCA
? or *
Your toolkit to search any database, works for Google searches too
Use to focus and narrow, ONLY when both terms are present – to combine core concept terms
Use to broaden, when either or both terms are present- include synonyms, related words
Use to exclude- when one term is not present
? *- wildcards- use to find alternative forms of a word (colo*r = colour, color)-
Reward*- (truncation) = reward, rewards, rewarding
“”- phrase searching– “work life balance”, “benefit package”
Career Insider (by Vault)
Job-seeking and career resources (Libguide)
Testimonials from employees
Pick your company
Public or Private? (SEDAR), company websites
Company/Industry Information (Google, company website, newspaper headlines and online business sites, library databases for articles, social media)- use search strategies
Career resources- resumes, cover letters, interview skills, etc.
Only for academic work, right?
On the job: Presentations & reports (internal, external)
Check out the Business Library’s Cite and Write guide
Don’t cite it
Knowing when and how to cite
* From: Harris, R.A. (2001). The Plagiarism Handbook. Los Angeles: Pyrczak Publishing.
WinspearBusLib. (2011, February 3). Alberta's top 50 employers 2011"lead their industries in offering exceptional places to work"#ualberta made the cut: http://bit.ly/bVjY7W [Twitter post]. Retrieved from http://twitter.com/WinspearBusLib/status/ 33224869411815425
Username or Group Name. (n.d.). In Facebook [Page type]. Retrieved Month Day, Year, from http://www.facebook.com/specificpageURL
Deloitte. (n.d.). In Facebook [Company page]. Retrieved February 17, 2011, from http://www.facebook.com/deloitte?sk=app_282487476117
Ask for help
Thank you and good luck!!