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Mind Your Business!. Bus 301 Research and Reports. Who am I and Why am I Here?. I am Patti Sherbaniuk , Liaison Librarian at the Winspear Business Library I am here to be your information navigator and to save you time, money, heartache and frustration Help you get a better grade

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mind your business

Mind Your Business!

Bus 301

Research and Reports

who am i and why am i here
Who am I and Why am I Here?

I am Patti Sherbaniuk, Liaison Librarian at the Winspear Business Library

I am here to be your information navigator and to save you time, money, heartache and frustration

Help you get a better grade

The Winspear Library has:

The largest collection of databases in Canada and the 2nd best in North America

Identical access as Wall Street and Fortune 500 firms

today s priorities
Today’s Priorities

Company info- knowing the ins and outs of your company

Industry info- knowing the environment

Sexy search tips

Career Resources- “What is it like working here?”

Citing tips and tricks- tracking your resources

And…. a surprise at the end….

your company you might be asked
Your company- you might be asked….

What can you do for this company?

What can you tell me about this company/organization?

Why do you want to work here?

question everything
Question Everything!!

Who put it there? What are their credentials?

Why? (to sell, inform, teach, persuade)

When? How current? Last update?

a good quote
A good quote…
  • "Yeah you can get 50,000 Google results on something, but you can also have a librarian who can point you to the right one." 

— Neil Gaiman

company info
Company info

Profile or history?

Company culture

Who’s who- CEO, President, VP HR, etc?

Recent news? Latest plans?

Who are its competitors?

Company vs. other companies in the industry

public or private
Public or Private?

Step 1- Company’s website

Investor relations, annual reports for stockholders, etc. “about us”

Step 2- Search for company in SEDAR (Canada) or EDGAR (US)

Step 3- Browse newspaper headlines in CBCA Complete or Factiva, Privco(for private companies)(FREE databases available through the Business library)

Step 4- Ask us!

best business websites good sources
Best business websites- good sources

Businessweek

Forbes

Bloomberg

Financial Times

CNN Money

Yahoo Finance

Reuters.com

The Economist

your turn
Your turn…

Step 1- determine if the company you are researching is public or private

Step 2- Use Google to find out as much as you can about your company

social media
Social media

Facebook (group/page)

Twitter (advanced search) or search Google – real time

LinkedIn (register to search companies)

YouTube

Pinterest

Blogs (Technorati- blog index)

creeping for company info
Creeping for Company Info…

Facebook fan? Twitter follower? LinkedIn Connection? G+ _____ ?

Look at these pages as a job candidate, not just a consumer

Companies love to talk about themselves

A way to gauge internal dialogue

how companies use social media
How companies use social media…

http://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/Pages/going-social.aspx

more company info
More Company Info

AND check out your course research guide:

UA Library > Business >

Business Course Guides – more… >

Business 301- Communications

ALSO- check out the Bulletin Board in the library- lists the best and worst companies…

the big picture industry information new markets trends opportunities
The Big Picture: Industry Information- new markets, trends, opportunities

Profile/overview of an industry

Current news about the industry

List of companies that produce similar service/product

Try these: Marketline Advantage, Conference Board of Canada, WCID

Top business news/article databases: Business Source Complete, ABI Inform, CBCA

not sexy but useful search strategies
Not sexy but useful: search strategies

Boolean operators

And

But

Or

“”

? or *

Your toolkit to search any database, works for Google searches too

slide25
AND

Use to focus and narrow, ONLY when both terms are present – to combine core concept terms

company

culture

slide26
OR

Use to broaden, when either or both terms are present- include synonyms, related words

recruitment

hiring

slide27
NOT

Use to exclude- when one term is not present

human resources

union

and more
And more..

? *- wildcards- use to find alternative forms of a word (colo*r = colour, color)-

Reward*- (truncation) = reward, rewards, rewarding

“”- phrase searching– “work life balance”, “benefit package”

career resources
Career Resources

Career Insider (by Vault)

Wetfeet

Job-seeking and career resources (Libguide)

Testimonials from employees

step by step
Step by step…

Pick your company

Public or Private? (SEDAR), company websites

Company/Industry Information (Google, company website, newspaper headlines and online business sites, library databases for articles, social media)- use search strategies

Career resources- resumes, cover letters, interview skills, etc.

Bibliography

http guides library ualberta ca businessdatabasesmobileapps
http://guides.library.ualberta.ca/businessdatabasesmobileappshttp://guides.library.ualberta.ca/businessdatabasesmobileapps
citing resources
Citing Resources

Only for academic work, right?

Wrong!

On the job: Presentations & reports (internal, external)

Check out the Business Library’s Cite and Write guide

slide34

Quote it and cite it

YES

Another’s words?

NO

YES

Another’s idea?

Cite it

NO

Don’t cite it

Knowing when and how to cite

* From: Harris, R.A. (2001). The Plagiarism Handbook. Los Angeles: Pyrczak Publishing.

apa citation style points to remember
APA Citation Style- Points to Remember
  • Authors:Weitzer, D., & Darroch, J.
  • References:Listed alphabetically by author last name, no numbers precede references
  • No author??
    • Should it be anonymous?
      • No
    • Only indicate Anonymous if worked signed as such.
    • If no author, use title of work
    • Other weird things: books, annual reports, social media, interviews
how to cite an interview
How to Cite an Interview?
  • “personal communication”
  • In text reference only with initials and surname of interviewee as well as exact a date as possible, e.g.:
    • There are some Canadian undergraduate business program that require a business communications course in their curricula (T. Grewal, personal communication, April 7, 2010)
how to cite social sources
How to Cite Social Sources

Twitter post:

WinspearBusLib. (2011, February 3). Alberta's top 50 employers 2011"lead their industries in offering exceptional places to work"#ualberta made the cut: http://bit.ly/bVjY7W [Twitter post]. Retrieved from http://twitter.com/WinspearBusLib/status/ 33224869411815425

facebook
Facebook

Username or Group Name. (n.d.). In Facebook [Page type]. Retrieved Month Day, Year, from http://www.facebook.com/specificpageURL

Deloitte. (n.d.). In Facebook [Company page]. Retrieved February 17, 2011, from http://www.facebook.com/deloitte?sk=app_282487476117

and finally
And Finally…

Ask for help

Patti Sherbaniuk

780-492-0308

psherban@ualberta.ca

Thank you and good luck!!