Do you want another 50% sustainable Reduction of UPE’s in all areas of Performance?

Do you want another 50% sustainable Reduction of UPE’s in all areas of Performance? Go to the next level by understanding how the mind works and using Behavioral Science & MIND POWER to Drive to Zero Wil van Haaren Feb 19, 2013 DOW CONFIDENTIAL - Do not share without permission

Mind Power: How our Mind works: Beliefs: The root cause of behavior issues Your measurement (MV) Feedback from others Self talk (Neg/Pos) Perceive Scotomos (F’s) A B C Conscious (C) 4 Decide Behavior Result Visible Above the surface 2 Associate C: Logic and reason 3 Evaluate Gap (MV-SV) Your controller to close gaps (MV-SV) Invisible Under the surfacel SubConscious (SC) Stores your experiences and Your beliefs Creative SubConscious (CSC) This is your set point (SV)! (F’s) SC: Pictures and emotions, feelings = Root cause of human decisions and their Behaviors & results DOW CONFIDENTIAL - Do not share without permission Ref: The Pacific Institute, Inc

Exercise scotomas (filters) FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS. How many “F” do you count in above sentence? DOW CONFIDENTIAL - Do not share without permission Ref: The Pacific Institute, Inc

if yuo can raedtihs, you hvae a sgtranemnid, too. Can you raedtihs? icdnuoltblveieetaht I cluodaulacltyuesdnatnrdwaht I was rdanieg. The phaonmnealpweor of the hmuanmnid, aoccdrnig to a rscheearch at CmabrigdeUinervtisy, it dseno'tmtaetr in wahtoerdr the ltteres in a wrod are, the olnyiproamtnttihng is taht the frsit and lsatltteer be in the rghitpclae. The rset can be a taotlmses and you can sitllraed it whotuit a pboerlm. Tihs is bcuseae the huamnmniddeos not raederveylteter by istlef, but the wrod as a wlohe. Azanmig huh? yaeh and I awlyastghuhotslpeling was ipmorantt! if you can raedtihsforwrad it. DOW CONFIDENTIAL - Do not share without permission

(Interaction) C and SC mind Conscious mind (C) Sub Conscious mind (SC) Drives 90% of behavior change Pictures and emotions/ feelings! Only executes, Cannot reject your statements, jokes, good/ bad. It acts upon it! Soil (video) • Drives 10% of behavior change • Logic and reason • Can agree or reject with input • Seeds/ thoughts/(poison, corn) DOW CONFIDENTIAL - Do not share without permission

Communications to challenge Beliefs and Behaviors Goal: Safe Days on a Row Logic and Reason English C Pictures and Emotions/ feelings Spanish Current SC mind DOW CONFIDENTIAL - Do not share without permission

How can you use thistomorrow? • Understand that “Belief is the Key”, the root cause for people making their decisions to behave in a certain way! To change their behavior, you need to let them challenge their belief! • Effective Safety communications so people can challenge their Beliefs! • How do we help and coach people on the Behaviors we expect/ what we want? By using logic and Reason?Or via personal stories creating pictures and emotions, like testimonials, use of Videos, Pictures? What is most effective? • Setting expectations: Are we telling people what we don’t want vs.what we want ? • Goals setting: Are we talking UPE’s or Safe days on a row? What do we want? DOW CONFIDENTIAL - Do not share without permission

Example video’s • Want more information, don’t hesitate to contact Debbie Shelton/ Larry Labay DOW CONFIDENTIAL - Do not share without permission

Do you want another 50% sustainable Reduction of UPE’s in all areas of Performance?