Bringing it Back to the Patient. Leveraging the Use of Data and Technology for Innovative Insights Leading to Patient Engagement and Influence Amy Smalarz, PhD President, Founder of Strategic Market Insight 28 February 2014. People First, Patients Second.
Leveraging the Use of Data and Technology for Innovative Insights Leading to Patient Engagement and Influence
Amy Smalarz, PhD
President, Founder of Strategic Market Insight
28 February 2014
What is the impact of a person’s situation on their clinical outcomes?
Where we are
Where we need to go
Where we were
Who are patients, as people?
What are their lifestyles and/or living circumstances?
Not all diabetics are the same. Two 50-year old women come to the doctor’s office are both diagnosed with Type II Diabetes Mellitus. One of them works 2 jobs and has 2 children in college; the other woman volunteers and does not have any children. Their lifestyle and living circumstances may affect their:
All of these areas influence the person’s level of engagement and we only know if we ASK.
Development of partnerships requires relationships; relationships require trust; and trust requires respect
But…Neither side is guided nor prepared to engage the other, acknowledging each other’s expertise, perspective or needs.
Surveys currently collecting descriptive details of people in the United States
Data collected via provider notes
If we are serious about patient engagement, we need to take the necessary steps to define, measure and report it.
Engage providers of patient care and inform them of not only the scientific and medical advances currently available but about the advances the scientific community is making in the way of using and interpreting patient data that is currently available