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Initiatives vs. Activities GoToMeeting June 2010. Why are we focusing on initiatives?. Difference between being busy & being productive Need to be entrepreneurial; not bureaucratic Aim is quality initiatives that make tangible and meaningful impacts in peoples lives

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Initiatives vs. Activities


June 2010


Difference between being busy & being productive

  • Need to be entrepreneurial; not bureaucratic
  • Aim is quality initiatives that make tangible and meaningful impacts in peoples lives
  • Difficult to demonstrating value
    • Government , Volunteers & Stakeholders
  • Challenge identifying good initiatives to fund
  • Focus on outcomes; not effort or outputs
  • Status quo was not workable in the longer term

CF1-A: Quality of initiatives in annual IBP:

  • Specific project with clear objectives and measurable results;
  • incremental to day-to-day activities,(i.e. does not include core activities such as meetings, facilitation etc)
  • Defined timelines (beginning/ end dates);
  • will stimulate diversification of communities’ economies, increase competitiveness and prosperity; has linkages and partnerships within the community; is beneficial to the economic development of a community; and leads to sustainable and viable economic activity

CF1-A: Five Criteria

  • Long term benefits/impact to the region – Must demonstrate employment generation & show improvements to regional infrastructure.
  • Sustainability – Should demonstrate it can generate revenue for future operational and development costs, or the proponent for can sustain it.
  • Regional Scope – Must be a regionally-based or demonstrate benefits to more than one community.

CF1-A: Five Criteria

  • Linkages to Government priorities – Must enhance community or regional capacity through the development of competitive, productive, strategic sectors; strengthen community infrastructure in rural communities to improve their economic development capability; to enhance communities’ capacity to overcome economic development challenges & take advantage of their strengths, assets and opportunities presented.

CF1-A: Five Criteria

  • Partner Engagement – The board should demonstrate a partnership approach to the development and implement of the initiative. These partnerships should be sustained after the initiative is completed.
Initiative: A series of related activities directed towards a major tangible output (product / service) intended to contribute to a specified desired future outcome. An initiative must have a well-defined objective, an understood scope, start & end dates, known resource requirements, etc.


Form a regional joint council. The REDB will research governance structures, chair & lead formation of steering committee, develop by-laws, facilitate MOU development, promote regional collaboration, …

Meet with municipalities to review ICSPs and discuss opportunities for collaboration

- a step in developing an initiative but we cannot know the specific output or outcome



Worker Recruitment project. The REDB will develop a newcomer attraction website with local municipalities, lead formation of “welcoming region” committee, form a business network of seasonal employers to collaborate on worker retention….

Update Regional Labour Market Profile. The REDB will compile relevant information using community accounts and share with area businesses

- Specific labour market need not clear


Initiative vs. Activity - Ask yourself:

  • Is it a substantive piece of work?
  • Can I describe clearly the project scope/ schedule/ budget/ quality standards, how it will be accomplished, what outputs it will produce & what outcomes it will contribute to?
  • Does it satisfy CF1-A criteria?
  • Will I be able to point to it as a tangible success story when completed?...would key stakeholders agree?