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Web Content Management: Sharing the Same Bone for Competitive Advantage

In the digital age, effective web content management is crucial for maintaining a competitive edge. Join Jane Garrett, CEO of Netcentric Solutions, as she explores the challenges of content management and introduces Lychee, a powerful tool designed for non-technical users. This session will cover key issues such as ensuring content is current, managing secure access, and updating multiple sites simultaneously. Discover how Lychee's architecture and automated processes streamline content delivery for enhanced e-commerce success and corporate communication.

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Web Content Management: Sharing the Same Bone for Competitive Advantage

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  1. Web Content Management: Sharing the Same Bone for Competitive Advantage Jane Garrett CEO Netcentric Solutions

  2. Agenda - Objectivity European Technical Forum • Netcentric brief overview • Content Management: The challenges? • Lychee: Relieving the blockage • Architecture • Questions & Answers

  3. Netcentric Solutions • Founded in January 1997 • Specialist in Internet technology solutions • Recent projects include: • Launching of Lychee Content Management System • Internet, intranet and extranets • Web hosting services • Web based projects, including e-commerce

  4. Clients Sun Microsystems SmithKline Beecham AT&T Ephmra Planet Online Aegean Net Partners Clients and Partners

  5. 10 Content Management Challenges • How to allow non-technical users to update the web? • How do you ensure users do not gain access to secure areas? • How do you monitor updates prior to publishing? • How do you register with the Search engines?

  6. 10 Content Management Challenges • How do you ensure the web content remains current (deletion of old information)? • How do you allow viewing via a multitude of user-interfaces (Browser, PDA, T.V. etc)? • How do you simultaneously update multiple web sites, and keep them synchronised?

  7. 10 Content Management Challenges • How to ensure content is automatically presented in the local language • How to ensure a common Corporate standard is adhered to • How to ensure Web Masters focus on new applications, designs and interfaces • How to keep all published links current

  8. Who’s Web Is It Anyway?

  9. Content Owners Time Line : Minutes to Weeks Today’s situation Live Website Web Team

  10. With Content Management Designers PDA in Texas Computer in England Live Website Administrators TV in Italy Content Owners Time Line : Seconds to Minutes

  11. Web Content Management Fundamentals “Designed to allow non-technical users to update web content”

  12. Lychee Fundamentals “The concept is to train a non-technical user to use Lychee within 5 minutes. Any longer than that and we have failed.”

  13. Lychee Fundamentals • Content Management Server application • Written in Java • Data is stored in Objectivity, in XML format • Separates Web content from Web design • Designers create graphics, templates and web objects • Content Owners create and update their own pages using Lychee User Interface

  14. Lychee - One server, Multiple sites

  15. Security is key

  16. Lychee Task Bar

  17. Content ManagerWhere users add their content

  18. Media ManagerWhere the Content Owner adds images

  19. Permission NavigatorWhere the security profiles are managed

  20. DTD NavigatorDescribes the structure of the content

  21. Views ManagerDescribes the structure of the site

  22. Key Lychee Components • Built-in flexible Sign-off • Ensures new content is vetted prior to publishing • Ensures ultimate content owners have power of approval, or veto • Ensures content adheres to corporate standards • Ensures departmental managers are aware of new content

  23. Lychee Components • Generates browser specific content - Caters for future viewing devices - Language specific content • Personalised pages • Advanced Web site statistics

  24. Automated Processes • External link check • Ensures all published links remain current • Automates checks on link integrity • Lowlights non-current links automatically • Notifies content owners of dead links

  25. Automated Processes • Page timed release, delete, notify • Ensures co-ordinated simultaneous updates (e.g. world-wide press releases) • Automated ‘deletion’ of content past it’s view-by date • Automatic notification, via email, of timed events

  26. Lychee Architecture

  27. Lychee Characteristics • Serves large, high demand distributed Websites • Distributed website management, through Java enabled browser • Multiple page creation from a single document

  28. Lychee Strengths • Objectivity versus SQL database! • Standards: XML Storage and interchange format • Thin client: Distributed management through browser • Simple and powerful user interface • Focus on Content Management

  29. Lychee versus the rest “When we evaluated a system that used Oracle as it’s object store, we noticed there were 10 times as many entries in the database as there were live objects. With Lychee, it’s a 1 to 1 ratio.”

  30. 1999/2000 Strategies • 1st December 1999 - Version 3.2 Approval process and Automation • External Link Manager • Search Engine registration of new content • XML Write out • 2000 - Version 4.0 and 5.0Workflow and E-Commerce

  31. Summary • The Internet is rapidly becoming the corporate communication channel for effective corporate communication and trade • Successful E-commerce results from streamlining Content Management • Lychee is the key to successful E-commerce

  32. Streamlining the updating process for the delivery of new content to Websites

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