Visual and memory search in complex environments: determinants of eye movements and search

Visual and memory search in complex environments: determinants of eye movements and search performance • 數學102 戎諒 • 數學102 林桂民 • 數學102 謝允華 • 心理102 吳政霖 • 心理102 何絲夢 • 資訊102 吳孟原

OUTLINE • Purpose • Researches in the past • 2 EXPERIMENTS • CONCLUSION

Purpose • Determinants of eye movementsand search performance in complex situations that closer to reality.

RESEARCH (PAST) • Visual search => 2 groups(aims / correspondingexperimental paradigms)

RESEARCH (PAST) • Repeatedly presented => faster • Diﬀer from surrounding distractors=> faster

EXP 1 : VISUAL SEARCH

EXP 1 : VISUAL SEARCH > < >

EXP 1 : VISUAL SEARCH >

EXP 1 : VISUAL SEARCH

EXP 2 : MEMORY SEARCH • 16 juice packaging triplets • Scan & memorize • No questionnaire

EXP 2 : MEMORY SEARCH

EXP 2 : MEMORY SEARCH • 72% correct (lower than EXP 1) • Incorrect response:misses > false alarms • Remembered better: • Familiar than unfamiliar • Bottle than rectangular • Lower position

RESULT

CONCLUSION • Corresponding product designshould result in faster and moreaccurate visual and memorybased search processes

THANK For Your listening

Visual and memory search in complex environments: determinants of eye movements and search