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The Dimensions of Experience & Meaning

The Dimensions of Experience & Meaning

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The Dimensions of Experience & Meaning

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  1. The Dimensions of Experience & Meaning <course name here>

  2. Why experiences?

  3. Price/Value Experience From: The Experience Economy, Pine and Gilmore

  4. Price/Value Experience Event/Environment

  5. Experiences are designable

  6. Everything we createis an experience

  7. We recognize some experiences easily

  8. We recognize some experiences easily

  9. We recognize some experiences easily

  10. People don’t just travel to see things

  11. They travel to experience

  12. Design is the processof making experiences

  13. But what, exactly, is an experience?

  14. SIGNIFICANCE DURATION EXPERIENCE TRIGGERS BREADTH INTENSITY INTERACTION

  15. EXPERIENCE BREADTH Product Service Brand Name(s) Channel/Environment (Space) Promotion Price

  16. Breadth

  17. EXPERIENCE TRIGGERS Sight Sound Smell Taste Touch Concepts Symbols BREADTH Product Service Brand Name(s) Channel/Environment (Space) Promotion Price

  18. Every sensorial decision is a trigger: color, texture, smell, taste, typeface, sound, music, voice, pattern, icon, symbol, interaction, layout, concept, temperature, expression, etc...

  19. EXPERIENCE TRIGGERS Sight Sound Smell Taste Touch Concepts Symbols BREADTH Product Service Brand Name(s) Channel/Environment (Space) Promotion Price INTENSITY Reflex Habit Engagement

  20. Intensity

  21. Intensity

  22. Intensity

  23. DURATION Initiation Immersion Conclusion Continuation EXPERIENCE TRIGGERS Sight Sound Smell Taste Touch Concepts Symbols BREADTH Product Service Brand Name(s) Channel/Environment (Space) Promotion Price INTENSITY Reflex Habit Engagement

  24. DURATION Initiation Immersion Conclusion Continuation EXPERIENCE TRIGGERS Sight Sound Smell Taste Touch Concepts Symbols BREADTH Product Service Brand Name(s) Channel/Environment (Space) Promotion Price INTENSITY Reflex Habit Engagement INTERACTION Passive Active Interactive

  25. SIGNIFICANCE Meaning Status/Identity Emotion/Lifestyle Price Function DURATION Initiation Immersion Conclusion Continuation EXPERIENCE TRIGGERS Sight Sound Smell Taste Touch Concepts Symbols BREADTH Product Service Brand Name(s) Channel/Environment (Space) Promotion Price INTENSITY Reflex Habit Engagement INTERACTION Passive Active Interactive

  26. SIGNIFICANCE Meaning Status/Identity Emotion/Lifestyle Price Function DURATION Initiation Immersion Conclusion Continuation TRIGGERS Sight Sound Smell Taste Touch Concepts Symbols BREADTH Product Service Brand Name(s) Channel/Environment (Space) Promotion Price MEANING INTENSITY Reflex Habit Engagement INTERACTION Passive Active Interactive

  27. MEANING VALUES EMOTIONS PRICE FEATURES

  28. Function (Performance): Does this do what I need?

  29. Price (Value): Does this do what I need at a price I’m willing to pay?

  30. Emotions (Lifestyle):Does this make mefeel good?

  31. Status/Identity (Values): Is this me?

  32. Meaning (Reality): Does this fit into my world?

  33. Core Meanings: Accomplishment Beauty Creation Community Duty Enlightenment Freedom Harmony Justice Oneness Redemption Security Truth Validation Wonder

  34. Core Meanings: Definitions: makingmeaning.org

  35. Meaning is at the core of Values: Priorities and Expressions

  36. Nike: Accomplishment Beauty Creation Community Duty Enlightenment Freedom Accomplishment Beauty Harmony Justice Oneness Redemption Security Truth Validation Wonder Freedom

  37. Apple (iPod): Accomplishment Beauty Creation Duty Enlightenment Freedom Beauty Creation Harmony Justice Oneness Redemption Security Truth Community Validation Freedom

  38. Apple (Macintosh): Accomplishment Beauty Creation Community Duty Enlightenment Freedom Accomplishment Beauty Creation Community Harmony Justice Oneness Redemption Security Truth Validation Freedom Wonder

  39. Disney Accomplishment Beauty Creation Community Duty Enlightenment Freedom Beauty Community Harmony Justice Oneness Redemption Security Truth Validation Wonder Redemption Wonder

  40. Beauty, Community, Wonder... Films TV & Radio Music Theme parks Travel (cruises, etc.) Clothing Souvenirs Toys Computers Games Cars & Buses? Phones & PDAs? Furniture? Security Systems? Food & Agriculture? Education (schools)? Financial Services? Healthcare? Governments?

  41. Successful experiences are meaningful (and not merely novel)

  42. Design is the processof evoking meaning

  43. How does this relate to business & strategy?

  44. Strategic Design: Corporate Meaning Priorities Your Focus Team Meaning Priorities Customer Meaning Priorities

  45. Strategic Design: Corporate Meaning Priorities Your Focus Team Meaning Priorities Customer Meaning Priorities Competitors’ Meaning Priorities