Hello. My name is Ryan Hanley. Cold Calling the Internet. How to Apply Traditional Sales Techniques to Internet Tools. Our Goals for Today. Increased comfort level with using social media and blogging to market your agency Online Better understanding of the five stages to selling Online
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My name is Ryan Hanley
How to Apply
Traditional Sales Techniques to Internet Tools
It doesn’t matter what topic you choose to create content on…
It doesn’t matter what platform you choose to create content…
It doesn’t matter what medium to choose to create that content in…
It doesn’t matter how often you create content…
…you must define your target audience, attract them with content, engage them in the conversation, subscribe them to your material and then you convert them into REVENUE!
Go to your client’s and prospects’ Website, Facebook page and LinkedIn profile. Subscribe to blog posts and newsletter, Like their Facebook page and Connect on LinkedIn.
Pick your favorite charity or community organization and write at least one piece of content a week for the next month about that organization. Share why you support them and how THEY’RE making a difference.
Comments are a blog’s best friend . The interaction between you and your web visitors strengthens your relationship. Encourage comments by asking for questions or experiences or you can hold a contest.
Go to website or blog and look for your “Subscribe” area. Where is it? If it’s not right up front at the top of homepage and every other page on your website make that change today!
Every web page must contain a Call-to-Action. In your next piece of content tell readers exactly what you want them to do… Sign-up for Newsletter, Like us on Facebook, Request a Quote.
Success is possible for small business. After only four months of blogging our Insurance Agency’s website is listed on the first page of Google for the term “What is General Liability.” A key phrase for our industry.
If you have questions contact me: firstname.lastname@example.org
I wish you all Success in your Online Marketing!