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5 benefits of Display Advertising | Brand Brew

Display advertising can help businesses increase brand awareness, target specific audiences, improve ad performance with data tracking, boost website traffic, and reach new customers through retargeting.

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5 benefits of Display Advertising | Brand Brew

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  1. www.brand-brew.com 5 BEST PRACTICES OF DISPLAY ADVERTSING

  2. GET YOUR TARGETING RIGHT To create effective display advertising campaigns, it is essential to target the right audience. This involves identifying your ideal client persona and using targeting options like keyword, placement, demographic, display, and topic targeting to reach them.

  3. CREATE ADS THAT STANDS OUT The key to a successful display ad is using compelling content and design to attract the right audience and encourage action. Experiment with high-quality images and A/B testing to find what resonates with your audience.

  4. CREATE OPTIMIZED LANDING PAGES The most optimized landing pages often follow a few guidelines, including: An enticing call to action (CTA) A design that’s consistent with the ad An easy-to-complete form A mobile-friendly experience

  5. BRAND AUTHENTICITY Consistency is key for professional and seamless ads. Ensure your ads match your website and landing pages to create a recognizable brand. This builds trust, recognition, and loyalty among users encountering your ads.

  6. DISPLAY AND SIZING Optimizing ad sizes in display advertising is beneficial as it helps to improve engagement rates and reach a wider audience. Using ad formats that can adapt to different ad spaces leads to better performance and a more cost- effective campaign, making it an important consideration for advertisers.

  7. www.brand-brew.com LET'S WORK TOGETHER Address Email Phone 160 Robinson Road, #14-04 SBF Center, S068914 hello@brand-brew.com +65 8044 5006

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