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Display Advertising, MSN

Display Advertising, MSN. Presentation to [Client Name ] [Month Date, Year]. Reach affluent and receptive users in the market for new vehicles. A single destination with tools and in-depth content from professionals and fellow users that keeps the audience coming back.

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Display Advertising, MSN

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  1. Display Advertising, MSN Presentation to [Client Name][Month Date, Year]

  2. Reach affluent and receptive users in the market for new vehicles. • A single destination with tools and in-depth content from professionals and fellow users that keeps the audience coming back. • Ad offerings reflect industry trends and reach buyers across the purchase funnel. Source: comScore Media Metrix, July 2010 MSN AutosWhere drivers get fully equipped Key measures: • Unique users: 5,881,000 • http://advertising.microsoft.com/autos • Audience profile: • Adults 25-54 (63%) • Men (58%) • Household income $75K+ (43%) • Buying Power Index: 112

  3. We help users search, share and save recipes. • Our impressionable audience has significant purchasing power. • Select the sponsorship that best fits your objectives and budget. Key measures: • Unique users: 3,753,000 • http://advertising.microsoft.com/delish Audience profile: • Ages 21-49 (56%) • Female (68%) • Household income of $75K+ (41%) • Buying Power Index: 132 Source: comScoreMedia Metrix, July 2010; @Plan Spring 2010 Delish Connects with home chefs whowant to cook and entertain better.

  4. MSN Entertainment MediaA meaningful interaction • Includes MSN Movies, MSN Music, MSN TV and Wonderwall. • An influential audience with strong buying power. • Dynamic environment encourages users to interact with the content and your ads. Source: comScore Media Metrix, July 2010; @Plan Spring 2010 Key measures: • Unique users: 21,408,000 • http://advertising.microsoft.com/entertainment Audience profile: • Adults 25-54 (63%) • Women (53%), Men (47%) • Household income $75K+ (43%) • Buying Power Index: 144

  5. WonderwallThe A-list in celebrity gossip. • Launched in partnership with BermanBraun, Wonderwall highlights celebrities and wraps the experience in a unique, fun, and interactive, vibrant "wall" of content. • Reach an enthusiastic audience in a unique and engaging environment centered on celebrity news. • An audience with proven buying power. Key measures: • Unique users: 12,516,000 • http://advertising.microsoft.com/entertainment Audience profile: • Adults 25-54 (73%) • Women (60%) • Household income $75K+ (45%) • Buying Power Index: 125 Source: comScore Media Metrix, July 2010; @Plan Spring 2010 WONDERWALL

  6. GloFor women looking for a funescape and more “me” time. • Developed by three best-in-class brands — MSN, BermanBraun (publisher of Wonderwall), and Hachette Filipacchi Media U.S. (publisher of ELLE, Woman’s Day,and ELLE DÉCOR). • Provides attainable style, beauty, relationship, and home content witha visually aspirational design and a smart, inclusive voice. • Complements MSN Lifestyle, enabling advertisers to reach a larger audience. Key measures: • Unique users: 5,027,000 • http://advertising.microsoft.com/glo Audience profile: • Female, Ages 18-49 (64%) • Household income of $75k+ (60%) • Buying power index: 166 Source: comScore Media Metrix, July 2010

  7. MSN Health & Fitness Supports and connects userswho care about wellness. • The receptive audience has significant buying power. • Offers a compelling experience with aggregated tools and content where users research and share knowledge. • Health Center packages allow a broad yet focused reach. Key measures: • Unique users: 10,164,000 • http://advertising.microsoft.com/health-fitness Audience profile: • Ages 25-54 (67%) • Female (59%) • Household income of $75k+ (44%) • Buying power index: 128 Source: comScore Media Metrix, July 2010; @Plan Spring 2010

  8. MSN LifestyleA team of life expertsfor everyday advice and ideas. • Reach a receptive and highly-connected social audience with strong purchasing power. • Be there when people come for advice and ideas from experts and well-known national publishers. • Select the sponsorship that best fits your objectives and budget. Key measures: • Unique users: 12,829,000 • http://advertising.microsoft.com/lifestyle Audience profile: • Ages 18-49 (70%) • Female (63%) • Household income of $75k+ (44%) • Buying power index: 120 Source: comScore Media Metrix, July 2010; @Plan Spring 2010

  9. MSN GamesWindows Live MessengerGames & Windows XP Games • The only network offering game solutions for PCs, consoles & mobile devices. • Connect with this large, active, and engaged audience through homepage roadblocks, branded experiences, and rich media ads. • Provides stellar and continuous engagement on a proven advertising platform. Key measures: • Unique users: 5,353,000 • http://advertising.microsoft.com/games Audience profile: • Adults 18-54 (72%) • Women (63%), Men (38%) • Household income $50K+ (62%) Source: comScore Media Metrix, July 2010

  10. MSN Local EditionThe right audiences at the right time, locally. Your Ad Here • Connect with consumers through hyper-relevant content and rich local experiences. • The only place where users can get an easy-to-navigate dashboard for local information. • Support local advertising with flexible, contextually relevant ad-serving options and geo-targeted inventory. Key measures: • Unique users: 5,901,000 • http://advertising.microsoft.com/msn-local-edition Source: comScore Media Metrix, July 2010

  11. MSN LatinoWhere US Hispanics go for top stories and tools. Your Ad Here • MSN Latino is the dedicated home for relevant, engaging content and communications services for the fastest growing US consumer segment. • This formidable, growing online demographic has significant spending power and influence. • Connect with one of the fastest-growing consumer segments in the country. Key measures: • Unique users: 1,923,000 • http://advertising.microsoft.com/msn-latino Audience profile: • Ages 25-54 (74%) • Male (42%) • Household income of $75K+ (7%) Source: comScore Media Metrix, July 2010

  12. MSN MoneyWhere savvy people manage their financial lives. • The MSN Money audience issmart, wealthy and seeking finance information. • Up-to-the-minute content from experts like Jim JubakandJim Cramer. • Financial news from MSNBC and unique analytical data insightfrom Bing. Key measures: • Unique users: 15,813,000 • Buying Power Index: 118 • http://advertising.microsoft.com/msn-money Audience profile: • Adults 25-54 (66%) • Men (51%) • Household income $75K+ (47%) Source: comScore Media Metrix, July 2010

  13. Get started with Display Advertising on MSN today. AgencyLogo Here

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