A Display Advertising also known as banner advertising, is a type of advertising that helps to convey a commercial message. These Ads can be shown in websites, mobile apps, games and social media messages. The Ads may come in different forms: • Text • Images • Animated images • Video • Games • Audio
Benefits • Display Ads are Visually Appealing As they are graphic content, they can be designed and styled. • Display Ads Support Brand Awareness The visual component of the display ads benefits the business by creating brand awareness. • Effectively Target with Display Ads You can create specific parameters for your display ads: which sites they appear on, which geographic area they appear in, which demographic or niche market they appear to.
Increase Your Visibility with Display Ads Display Ads helps your business by getting in front of a high volume of the right people, even if they’re not searching. Display Ads Provide Data. You are able to measure your marketing activities that is you can know exactly how many times your ad or ads have been clicked.
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