What is a business model? Your business model details how your company creates, delivers, and captures value.
Why is it so important? Every investors wants to understand if, how and when they can (i) make a good return, and (ii) liquidate their investment in your company.
Tools http://www.businessmodelalchemist.com/tools Business Model Canvas: Nine business model building blocks, Osterwalder, Pigneur, & al. 2010