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The Business Model Canvas

Business Model Generation. Alexander Osterwalder

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The Business Model Canvas

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    2. The Business Model Canvas Gilson Series November 17, 2011 Susan Carlson and Mark Huber

    3. Business Model Generation Alexander Osterwalder & Yves Pigneur Open Source ~ 500 contributors A handbook for generating innovative new business models

    4. Business Model Describes the rationale of how an organization creates, delivers and captures value. Not a business plan Should be integral to a business plan

    6. Business Model Canvas 9 Building Blocks Customer Segments Value Proposition Channels Customer Relationships Revenue Streams Key Resources Key Activities Key Partnerships Cost Structure

    7. Customer Segments Who is being served by your offering? One or many segments? How are they different? How are they the same?

    8. Value Proposition What are you offering? Which goods? Which services? How do offerings change by customer segment?

    9. Channels How will you communicate with your customer segments? How will you deliver your goods and services to your customer segments? How do you structure the sales cycle to meet your customer segments’ needs?

    10. Customer Relationships What type of relationship does each customer segment prefer? What tools should you use to establish the relationships with each customer segment? How frequently should you be in contact with the different customer segments?

    11. Revenue Streams How are you going to make money? Are sales recurring or one-time? Is there an ongoing service relationship? What is the sales cycle for your value proposition?

    12. Key Resources What assets do you need to provide your value proposition to customers? People Service Delivery Manufacturing Distribution Customer Service Other?

    13. Key Activities What do you have to do to deliver your goods and services well? Sales Customer service Manufacturing Delivery Design Infrastructure Development

    14. Key Partnerships What do you need to outsource or acquire from outside your business? Specialized skills One-off services Key components and raw materials Complementary services Other?

    15. Cost Structure What will it cost to deliver your goods and services to each customer segment? Manufacturing Sales Quality Control Delivery Customer Service Other?

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