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NextGen Services Deployment: Network Evolution Strategies

Practical steps for service providers and enterprises to evolve to next-generation networks and adopt rich multimedia services driven by Generation Y. Includes details on NGN services, IP migration, video gaming, and key business challenges driving network evolution.

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NextGen Services Deployment: Network Evolution Strategies

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  1. “Creating Next Generation Services From Now Generation Networks” Practical Steps for Service Provider and Enterprise Network Evolution Marc Zionts, CEO Cantata Technology

  2. Industry Overview and Trends Analysis • Adoption of Next Generation Services • Next-Gen services driven by “Generation Y” • Rich multimedia services are expected • e.g., video messaging, fixed-mobile convergence solutions and enterprise telephony • Migration to IP • Nearly 70% of Enterprises Have Either Finished or are in the Process of Migrating to IP – Yankee Group

  3. Industry Overview and Trends Analysis • NGN Services Driving Increased Revenue • Ringtones/ringback tones • Video messaging/video share • Gaming • Alerts • Push-to-Talk • Music/Radio/Watch TV/Video …..And Many More • VoIP is Becoming an “IT Thing” • Carrier decisions coming from IT group, not network engineering • IMS • THE next generation architecture, but complexity has delayed rapid, major adoption Video Gaming

  4. Key Business Challenges Driving Network Evolution • Service Provider: • Increase ARPU, Reduce Churn • Rapidly Develop and Deploy New Services • Enterprise: • Improve Performance, Productivity, and Service • Reduce Costs and Complexity

  5. Underlying the Trends:Network Evolution (Not Revolution)

  6. Clearing the Path to NGN: Infrastructure Requirements to Meet the Challenges • Bridging “Now to Next”: How Do You Get There? • Technology Essentials • Media Gateways • Media Servers • Converged Services Platforms • Technology Must Be: • Future-Proof • Flexible • Standards-Based • Strong Cadre of Application Partners is Critical to Success

  7. Cantata’s Product Portfolio Enables Business and Network Transition to IP • Excel MSP 1010 • multi-service media and signaling platform • Excel CSP 2090 • Carrier-grade converged services platform • SnowShore IP • Media Server • Software-based carrier-grade IP media server • Excel IMG 1010 • Integrated media and signaling gateway • Brooktrout TR1034, SR140 and TruFax • Intelligent fax platforms supported by 50+ fax applications • Brooktrout TR1000 • Family of high performance speech processing boards

  8. Enterprise Migration to All IP

  9. Fax Machine IMG1010 SIP Phones MFP VXML Browser IVR apps SpeechRec / MRCP Evolutionary Migration to All IP IP PBX PBX Analog Phones PSTN Snowshore Media Server SR140 Server & MFP Connector IVR Fax Server Internet / WAN

  10. Next-Gen Services on Now-Gen Networks

  11. Case Study: Video Messaging Deployment • Customer: TMN Portugal www.tmn.pt • Application: 3G video mail service • Implementation: Using Cantata’s SnowShore IP Media Server to deploy an “IMS-ready” application with video greeting, playback and recording through VoiceXML

  12. Case Study: Wireless PBX Services • Customer: jNetx www.jnetx.com • Application: wireless PBX application that enables mobile employees to extend their office communications regardless of location or access network • Implementation: Cantata’s SnowShore IP Media Server

  13. Case Study: “In-Call Entertainment” • Customer: RAZZ Inc. www.razz.com • Application: Enhance calls with sound effects, music, audio clips from movies, TV, etc. • Implementation: Cantata’s CSP 2090

  14. Summary: “NextGen Now” Service Providers and Enterprises Can Implement Virtually Any Next Generation Service Using Today’s Network Infrastructure

  15. Thank You Marc Zionts, CEO Cantata Technology mzionts@cantata.com

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