Copy Writing Essentials for Social Media Marketing

1. BONOBOZ MARKETING SERVICES PVT. LTD. 6 COPY-WRITING ESSENTIALS YOU MUST KNOW FOR SOCIAL MEDIA MARKETING MAKE SURE YOU DEFINE & UNDERSTAND YOUR TARGET AUDIENCE. Be clear about the objective you want to gain from the marketing copy. GET FAMILIAR WITH THE COPY REVIEW PROCESS. Making sure you create good quality copy is of utmost importance. Achieve just that by using tools like Google Trends/AdWords, BuzzSumo, Google Analytics etc. DON’T OVERCROWD WITH TOO MUCH INFORMATION, KEEP IT SIMPLE! There’s already a surplus & overflow on information out there. The target is to make it scannable & to break down your copy into bite-sized content, appealing more to your audience. GIVE THE CUSTOMER WHAT THEY WANT, BY FOCUSING ON THEM! Your communication should be a solution to the problems your audience face. Communicate how you’ll make their life easier. UTILISE ANALOGIES, WHEN APPROPRIATE. The usage of analogies helps communicate complex ideas simply, making it more relatable. Analogies can also be used to increase empathy for your communication. COMMUNICATE EFFECTIVELY VIA YOUR MARKETING COPY Don’t forget to add a sense of humour into your copy content! Your audience will remember the joke, which will in turn create recall for your brand. 12TH FLOOR BROOKLYN TOWER, NEXT TO YMCA CLUB, SG HIGHWAY, AHMEDABAD 380015 Find more at https://www.bonoboz.in/ Source - Bonoboz.in