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Writing for Social Media PowerPoint Presentation
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Writing for Social Media

Writing for Social Media

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Writing for Social Media

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  1. Writing for Social Media

  2. Your Grade for This Project • Creating and maintaining a professional social media presence is one full grade (100 points). • Designing your page and making individual tweets will all have specific point values (announced in class). • Tweeting will have specific due times and cannot be made up. • If at any time you are uncomfortable with a part of this project, see me after class.

  3. First Responsibility • Create your Twitter account. • Your username (which will have an @ in front and must be unique) should be as close to your real name as possible. Your First Name + Your Middle Name (or Initial) + Your Last Name: @JohnDSmith, @JohnDavidSmith • Your username is limited to 15 characters. • Your real name is limited to 20 characters.

  4. Other @Username Options • If your real name is unavailable, try these options: • Your First Name + _ + Your Last Name: @John_Smith, @John_D_Smith • iam+ First Name + Last Name: @iamJohnSmith, @iamJohnDSmith • Your First Name + dot + Your Last Name: @JohndotSmith • Place + Your First Name + Your Last Name: @EustisJohnSmith,@FLJohnSmith, etc. • (The)Real + Your First Name + Your Last Name: @RealJohnSmith,@RealJohnDSmith,etc. • Your First Name + Your Last Name + Your Intended Profession: @JohnSmithNurse, @JohnSmithBanker, @JohnSmithDJ, etc.

  5. Any other suggestions?

  6. Real name Username

  7. Other Responsibilities • If you will be using a cellphone or tablet, download the freeTwitter ap. • Take a nice headshot so that your profile photo isn’t the default egg. • If you are uncomfortable with a photo of yourself, choose an icon that represents your intended profession. • Avoid a “selfie,” a photo where you appear to be holdingthe phone/camera while taking the picture. • Choose a good, clear header photo (the background picture) that represents your intended profession. Choose a photo that is at least 1500 px wide by 500 px high.

  8. Icon

  9. Now let’s begin …

  10. Employers havesocial media sites—like Facebook and Twitter—so your professional future might include, for example, status updates or tweets.

  11. How does social media writing differ from academic writing?

  12. First, posts are short—sometimes a mere 140 characters.

  13. Second, you do not have to adhere to the same grammar and style conventions that academic writing requires.

  14. Third, effective posts contain concise, witty writing …

  15. … or breaking news …

  16. … or humor …

  17. … or a conversation starter …

  18. … or instructions …

  19. … or a link to more …

  20. The goal of social media is making the reader interact—for example, sharing the post, tweet, etc., adding to the conversation, or making a purchase.

  21. People, however, do not want to interact with someone abstract, so it’s important to have good visuals and writing in your profile.

  22. Twitter Assignment #1:Create your profile.20 possible points: 5 for your profile photo, 5 for your header photo, and 10 for your bio.

  23. Create your Twitter Profile. • Upload a profile photo or icon of yourself. • Choose a header photo that represents you as a professional. Use a sharp, clear picture. • Write your short biography. Keep in mind that your Twitter account should sell you as a professional. A great bio will contain complete sentences, not a list of nouns. • Once you have finished, FOLLOW the course twitter page. • For full credit, have all of this work completed by 7:30 a.m. of our next class meeting.

  24. Here are some nice student samples …