5 Tips To Optimize Your Website For Higher Conversion - Animink

1. 5 Tips To Optimize Your Website For Higher Conversion If your website isn’t ranking well on Google, consider getting help from providers of search engine optimization services. They have the knowledge, tools, and expertise to optimize your website, boost your rankings, and increase conversions. The importance of optimization Website optimization is central to achieving higher ‘conversion rates.’ This refers to the percentage of visitors who actually do what you want them to do—whether that’s to buy your products or sign up for your newsletter. With good SEO, you can attract more leads and traffic, which means more opportunities to convert those visitors into actual customers. A web development company that offers search engine optimization in Charlotte NC can help optimize your website for conversions to ensure better metrics, such as bounce rate and

2. time on page. When your performance on key metrics improves, Google will give your website a higher ranking. Tips on optimizing your website 1. Focus on important pages. As you design and build your website, you’ll likely realize that some pages—such as the home page, about page, or contact us page—are more important than the rest. In the case of e-commerce sites, these may be pages of best-selling products. The key is to identify those pages and focus on them to improve conversions. 2. Build an impressive home page. Your homepage should create a great first impression. After all, it’s what most of your potential customers will see first. Note that an average visitor will only spend about 62 seconds viewing it, so you want to make each second count. The visuals, design, and copy of the home page should be effective in guiding visitors to your call-to-action or to the next step you want them to take. A web development company has a skilled team that can build visuals such as explainer videos, hero shots, and diagrams to condense as much information as possible to one page. They can also optimize your videos and images. 3. Focus on the user and give them what they want. Get to know your visitors. Why are they there? How did they get to your website? Did they use a search engine, a referral, or an email? What do they want to know? Your website should cater to what your visitors are looking for. 4. Don’t forget the basics. Analyze your website data for specific patterns so you can learn more about your audience. Invest in keyword research and in creating value-rich, long content. 5. Check your on-page SEO. Consider factors like URL slugs, subheadlines, headlines, and meta tags. Apply your primary keyword in the headline, in the slug, and on at least one subheadline, and ensure that the body copy has 0.5 percent to 2.5 percent of that keyword. Need help?

3. Optimizing your website for higher conversion is a highly-technical job. The good news is that you can always enlist the help of experts. Animink offers search engine optimization services. Our web development company will help grow your business online, so you can increase visibility and conversions and reach more customers. Talk to us today.