AIAA “State of the Union”

1. AIAA “State of the Union” January 2014 Sandra Magnus Executive Director

2. Continuing Operations YTD September 2013

3. Impacts to AIAA • Ended 2012(471K) and 2013(2.2M) with a negative operating balance • Budgeted 2013 anticipating negative operating balance (500K) • Major Factors (see following charts): • overall 25% decrease (average) in conference attendance in 2013 • Cancellation/delay of vended events • Mandated a balanced budget for 2014 • Used new reporting structure • Constructed Forum budgets as “projects” incorporating all relevant Institute activities • Overall budget cuts of $1.1M had to be identified

4. Net Margin by VP

5. FY13 Budget Variance Breakdown $(1,567) $(1,824) $356 $(1,278) $665

6. Other Products & Services Breakout

7. New Reporting Groups

8. FY14 Operations by Reporting Group

11. It is all about Growth…. • If you do what you’ve always done, you’ll get what you’ve always gotten. –Tony Robbins • If you are not growing, you are dying. –Many • It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. – Charles Darwin

12. Things in work (or coming down the pipeline) • New Messaging • Purpose: To ignite and celebrate aerospace ingenuity and collaboration and its importance to our way of life. • Promise: To be your vital lifelong link to and champion for the collective creativity, brainpower, and achievements of the aerospace profession. • Enhanced on-line engagement capabilities • Growth into new technical areas • Engagement of sections/YPs/Students • More engagement with policy issues • Collaborations with other organizations

13. Guiding principles for AIAA forums • Ensure our Institute is relevant to aerospace professionals • Ensure our conferences integrate a spectrum of topics of interest to the profession (technical disciplines, systems, policy, operations, etc.) and other areas of the Institute • Ensure our overall events provide meaningful professional development and interaction opportunities to the broad aerospace community (conference papers/presentations, networking, education, exhibits, etc.) • Ensure our events are financially viable (both for the attendee and for the Institute) • Ensure that our conferences are “must attend” events for all those in our profession and can accommodate expansion into new technology and program areas

14. What do we want to accomplish with the Integration Layer? • Expand the products that AIAA offers at its events to a broader swath of aerospace professionals than the R&D community, to whom it has most appealed historically • Entice design engineers, analysts, systems engineers, etc., to join AIAA, or to become active if already a member, by offering compelling and topical subject matter, speakers and presenters • Bridge gap between plenary and technical sessions and offer relevant and instructive topics and materials to the great number of aerospace professionals who may not think of, or see, AIAA as offering much to them in terms of professional career development, training, or networking

15. What is the “Integration Layer” anyway? Content: Operational topics System integration Technical program management topics Cross-disciplinary topics Emerging Technologies Test, Verification, Reliability, Safety, Quality issues Policy and regulation topics Workforce and professional development issues Supply chain discussions Topics related to the intersection of government/industry/academia

16. What is the Integration Layer anyway? • Format • Not envisioned as traditional technical paper sessions but as sessions to allow dialogue and provide information that participants can apply at work • Includes various format types including but not limited to: • Panel discussions focused on lessons learned, best practices, and case studies • Tutorials, seminars, workshops • Joint sessions typical at current conferences when multiple committees have an interest in the same topic 

17. How to build a strong Integration Layer • Must be a combination of member and staff efforts • Technical Group Directors have the big picture about their areas and can help identify topics • Program committees have insight into relevant topics in their area • Corporate members have insight into industry issues • Emerging Technology Committee can help identify new trends in technology • Staff has insight into industry wide trends and movements • Students/Professors have insight into academic/education topics

18. Outcomes of a well executed Integration Layer • Creation of new technical communities in AIAA • Creation of new program communities in AIAA • AIAA recognized as being on the forefront of industry issues • AIAA provides valuable workforce/professional development information to members/attendees • AIAA viewed as relevant- attracting more members • We all go home from AIAA forums a bit more informed about a wider variety of topics

19. In Summary….. • AIAA is a great organization! • There is a lot going on! • There are a lot of opportunities! • We are going to come out of this stronger, more responsive and flexible to our environment! • Hope you stay engaged!