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Digital Sales Services Mobile Products and Solutions

Digital Sales Services Mobile Products and Solutions. Angela Gustafson, Internet Broadcasting August 2011. Introduction. Mobile advertising is one of the fastest-growing advertising sectors, with revenue projected to approach $4B by 2015. What does that mean for you?

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Digital Sales Services Mobile Products and Solutions

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  1. Digital Sales Services Mobile Products and Solutions Angela Gustafson, Internet Broadcasting August 2011

  2. Introduction Mobile advertising is one of the fastest-growing advertising sectors, with revenue projected to approach $4B by 2015. What does that mean for you? This session will provide you with all you need to know about Mobile including mobile websites, smart phone Apps, SMS Text promotions, best practices and examples.

  3. Today’s Agenda • Why Mobile? • What are examples of Mobile Products and Services? • Who should you target? • How can you capitalize? • What does IB have today for mobile solutions ? • What does IB have planned for the future?

  4. Borrell Associates – March Conference “If your plans don’t include Mobile then your plans are not finished.” Wendy Clark SVP Integrated Marketing Coca Cola

  5. Mobile Ad Spending

  6. Mobile Ad Spending • Overall Mobile Ad spending to increase$4 billion in 2015 • Local mobile advertising spending to increase 600% by 2015 • Now: 51% mobile ads = local • 2015: 70% mobile ads = local • http://www.dmnews.com/mobile-ad-spending-to-increase-406-by-2015-biakelsey/article/205993/

  7. Smartphone Market • Smartphone • High End Mobile Phones • Market to grow 55% in 2011 • Predicted to nearly double by the end of 2015. Source: MediaPost News, June, 2011 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152100&nid=127697

  8. Smartphone Market • Smartphones run mobile operating systems • Apple iOS (IPhones) • Google Android (Droid Phones) • BlackBerry OS (BlackBerry Phones) • Windows Phone (Nokia Phones) • 39% of smartphone owners = Android • 28% of smartphone owners = Apple • 20% of smartphone owners = BlackBerry Source: MediaPost News, July, 2011 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153864&nid=128746 http://blog.nielsen.com/nielsenwire/?p=28516

  9. Tablet Market • Tablet • A complete mobile computer • Most well known is the Apple iPad • 12% of the U.S. uses a tablet regularly. • Predicted to double by early 2012. Source: ClickZ, June, 2011 http://www.clickz.com/clickz/stats/2078241/-thirds-smartphone-tablet-owners-watching-tv

  10. Mobile + TV • Over 68% of tablet and smartphone owners use them while watching TV.

  11. Mobile Ad Effectiveness • 50% of users exposed to Mobile Ads took action • Users are looking for Local http://searchengineland.com/google-50-%-of-smartphone-users-exposed-to-ads-took-action-74760

  12. What are examples of Mobile Products and Services? • Mobile Websites • Smart Phone Apps • SMS Text Services • Contesting • QR Codes

  13. Mobile Websites • Commonly called WAP Sites • A WAP browser is used for small mobile devices • A WAP/Mobile site is version of the main Website that is formatted to display properly on mobile devices

  14. Mobile Websites • Many of our clients partner with third party providers such as LSN or News Over Wireless • ibPublish2 will provide opportunities for Mobile site display

  15. Mobile Jump Page Mobile Rich Media Mobile Banner Ad Mobile Websites • Advertising Placements • Mobile Banner Ads • Mobile Jump Pages • Mobile Rich Media • Mobile Pre/Post-roll

  16. Mobile Video • Converted from Web Video • Flash video is not supported on some mobile devices • Offer pre or post-roll opportunities with premium rates

  17. News Weather Special Interest Smart Phone Apps • Third Party “web Applications” • Users choose to download Apps • Currently created by Third Parties

  18. Smart Phone Apps Trends • Companies using Apps to reach consumers directly instead of ads

  19. SMS Text Promotions • Short Message Service (SMS) • Short text messages between mobile phone devices. • 2.4 billion active users • 74% mobile phone users • SMS Text Promotions • Text to __________

  20. Couponing Trends • Location Based Deals • Coupons in mobile games when people reach certain points in the game http://www.businessinsider.com/future-of-mobile-advertising-2011-6

  21. Contesting

  22. QR Codes • QR code (Quick Response code) • A 2-D code that is readable by dedicated QR barcode readers and camera telephones

  23. How do I get a QR Code? • Go to a QR Code Generator • http://qrcode.kaywa.com/

  24. Mobile Spending Categories in 2011 • Air Travel • Automotive • Cable • Fast Food • Financial • Health • Law Offices • Recreation/Entertainment • Real Estate

  25. How can you capitalize? • Target advertisers that are looking to reach a new audience • Approach existing advertisers with a different strategy

  26. How can you capitalize? • Package specific sponsorships • News, Weather, Sports, Entertainment • Mobile Site and Smart Phone App

  27. How can you capitalize? • Offer convergence opportunities • On-air tags • Cobranded Ads • Mobile Sign-up Page presence

  28. Visit WAP.KOCO.COM sponsored by Homeland Grocery... Download the KOCO.com Smart Phone App sponsored by Platt College… for all your news on the go! Mobile in Oklahoma – Homeland and Platt College – Mobile and App Sponsor

  29. Mobile in Orlando – Valencia College Text to Win

  30. Mobile in Sacramento – Roseville Auto Mall – Text to Take a Test Drive

  31. Mobile in Kansas City – Santa Fe TowingMobile App Sponsorship

  32. Mobile in Kansas City – Reece and NicholsMobile Website Sponsorship

  33. What does IB have today? • Mobile Banner Ad Creation and Serving • Mobile Jump Page Creation and Serving • Integration with Third Party Vendors

  34. What does IB have planned for mobile solutions in the future? • ibPublish2 • We are dedicating a team to focus on what are the right mobile products and strategies • We are forging relationships with third party vendors to become your one stop shop for mobile

  35. Review • Huge opportunities in mobile • Various Mobile Products and Services available • IB is investing in Mobile

  36. Questions? THANK YOU! NEXT DSS SESSIONS AD STRATEGY - Conquering Online Objections You instinctually know how to match up against your competition when matched up against print, billboard, radio, cable and broadcast stations. We will help you have the same confidence when selling online through role-playing, framing Appropriate responses, reasoning versus industry trends through hard research. *****Please note there was a mistake with the times on the calendar************ Monday, August 8 1pm CT (Please note the change in schedule) Friday, August 12 8:15 am CT AD SOLUTIONS – What do I have available to Sell? Every salesperson needs to know what’s available for them to make money. This session will review basic ad products that are available to all customers. We will also review IB’s selling tools including the Creative Showcase, Create Your Own Ads Tool, and the Product Catalog. Friday, September 9 8:15 am CT Monday, September 12 1:00 pm CT (making up for Labor Day holiday

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