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Top 5 Massive Changes Coming to Google Ads

In Google Marketing Live event 2019, Google made some announcements for theu00a0pay per click advertising agenciesu00a0and PPC experts across the world. This announcement uncovered massive changes brought to Google Ads. Without much adieu, letu2019s explore the top 6 massive changes announced by Google:<br>

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Top 5 Massive Changes Coming to Google Ads

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  1. Top 5 Massive Changes Coming to Google Ads

  2. The whole new set of ads, namely, Discovery ads got introduced in the event. This will allow pay per click advertising agenciesto create image carousel with swipe support to engage their target audience.  Discovery Ads 1

  3. Now, the PPC service providers can make their search ad more engaging. The advertiser can now add four to eight images with the text ad copy to make it look even more engaging. It will increase interaction up to 25%. Gallery Ads 2

  4. Google is one of the organizations supporting and promoting machine learning at most. Continuing this tradition, it has introduced smart bidding which will use machine learning.  Smart Bidding 3

  5. According to Google, 6-second bumper ads are way more powerful than the 60-90 second ads. Thus, to help advertisers create bumper ads, Google has launched Bumper Machine. It can create bumper ads from any video, no longer than 90 seconds. Bumper Machine 4

  6. This is something new that Google is introducing a new display ad format, called Swirl. This will allow all users to interact with 3D objects. Digital Marketers can utilize their company’s existing 3D assets to produce ads that engage users by letting them rotate the object and zoom in and out.  3D Ads 5

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