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Evaluating Portal Success: Key Attributes and Assessment Strategies

This article delves into the concept of portalness in educational environments, focusing on how to assess the success of a portal. It defines a portal as a single web location for accessing personalized services and information. The success criteria are divided into horizontal (content variety and personalization) and vertical attributes (depth of services and user role relevance). The article outlines key features, including content aggregation, customization options, and integration of user identity and services, providing a framework for evaluation and improvement of web portals in educational institutions.

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Evaluating Portal Success: Key Attributes and Assessment Strategies

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  1. Assessing Portalness DeSimone, B. (2004). Assessing portalness. Campus Technology. Retrieved Dec. 17, 2004, from http://www.campus-technology.com/news_article.asp?id=10355&typeid=155

  2. How do we assess success of a portal? • Portal: single web location or address where individual can access services and information important to individual • How well does portal succeed in offering self-managed, personalized and customized information environment • What are the attributes of successful portal, and how well does implementation measure up?

  3. Horizontal and Vertical attributes • Horizontal: aggregate content and services across breadth, with personalization of interests and appearance • Vertical: depth and pertinence of content and services, related to role of individual.

  4. Horizontal Attributes • Significant number of content/service choices • Ability to arrange choices on and across pages within the portal • "Skin" choices (ability to change general appearance) • Font, color choices (ability to change specific appearances) • Agile visual integration (default consistent appearance for static and dynamic content).

  5. Vertical Attributes • Authorization (user ID and password) • Affiliation detection (part of the enterprise) • Affiliate type detection (student, faculty, staff, alumni) • Association (department, class, school) • Process integration (single sign-on; data/process integration across multiple applications and services).

  6. Magic Quadrant P=Personalization C=Customization Vertical (customization) Horizontal (personalization)

  7. Examples of working together • Horizontal services: email, online registration, online courses, online communities, employee services • Vertical access: single signon • Horizontal online communities and content presented to individual based on vertical affiliation, with horizontal abilities to select, join, and arrange content based on preferences

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