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Assessing Portalness. DeSimone, B. (2004). Assessing portalness. Campus Technology. Retrieved Dec. 17, 2004, from How do we assess success of a portal?.

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Assessing portalness

Assessing Portalness

DeSimone, B. (2004). Assessing portalness. Campus Technology. Retrieved Dec. 17, 2004, from

How do we assess success of a portal
How do we assess success of a portal?

  • Portal: single web location or address where individual can access services and information important to individual

  • How well does portal succeed in offering self-managed, personalized and customized information environment

  • What are the attributes of successful portal, and how well does implementation measure up?

Horizontal and vertical attributes
Horizontal and Vertical attributes

  • Horizontal: aggregate content and services across breadth, with personalization of interests and appearance

  • Vertical: depth and pertinence of content and services, related to role of individual.

Horizontal attributes
Horizontal Attributes

  • Significant number of content/service choices

  • Ability to arrange choices on and across pages within the portal

  • "Skin" choices (ability to change general appearance)

  • Font, color choices (ability to change specific appearances)

  • Agile visual integration (default consistent appearance for static and dynamic content).

Vertical attributes
Vertical Attributes

  • Authorization (user ID and password)

  • Affiliation detection (part of the enterprise)

  • Affiliate type detection (student, faculty, staff, alumni)

  • Association (department, class, school)

  • Process integration (single sign-on; data/process integration across multiple applications and services).

Magic quadrant
Magic Quadrant

P=Personalization C=Customization



Horizontal (personalization)

Examples of working together
Examples of working together

  • Horizontal services: email, online registration, online courses, online communities, employee services

  • Vertical access: single signon

  • Horizontal online communities and content presented to individual based on vertical affiliation, with horizontal abilities to select, join, and arrange content based on preferences