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APRIL. CHILD ABUSE PREVENTION MONTH. Help Build Awareness. Goal. Build a statewide coordinated effort to raise awareness and provide resources to families and communities focused on the Prevention of Child Abuse and Neglect. . Outreach Plan. Media Outreach Awareness Campaign

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Presentation Transcript
slide1

APRIL

CHILD ABUSE

PREVENTION MONTH

Help Build Awareness

slide2

Goal

Build a statewide coordinated effort

to raise awareness and provide resources to families and

communities focused on the

Prevention of Child Abuse and Neglect.

slide3

Outreach Plan

  • Media Outreach
  • Awareness Campaign
  • Community Outreach
slide4

Media Outreach

  • Paid Media
  • Earned Media
  • Social Media
slide5

Earned Media

  • Compass Piece/Letter to Editor
    • Repost on social media
    • Share with listserv
  • Write article in agency newsletter
  • Reach out to local media outlets to host a discussion or story
slide6

Social Media

  • Facebook
    • New profile picture - pinwheel
    • Weekly posts focused on Strengthening Families Protective Factors
    • Ads to promote the month
  • Pinterest
    • Prevention month board
    • Ideas for activities and events
slide7

Awareness Campaign

GoBlueDay – April 4th

  • Create an event - rally
  • Market event on social media
  • Press release to media outlets
  • Turn things blue - use blue objects, social media, or other ways to turn a physical or cyber space blue
  • Encourage people to wear blue
    • Distribute poster
    • Identify leads at businesses/companies to encourage people to wear blue
  • Distribute a blue item (i.e. pinwheel sticker or lapel pins)
slide8

Community

Outreach

Host local

family events

Simple, accessible help for parents

Add your organization’s personal touch

slide9

Community Outreach

alaskachildrenstrust.org

  • Resources for Organizations
    • Copies of posters
    • Go Blue Day Information
    • Proclamation
    • Fact Sheet/Talking Points
  • Resources for Families
    • Protective Factors
    • How to prevent child abuse
    • How to report child abuse
slide10

THANK YOU

Trevor Storrs

Executive Director

(907) 248-7370

tstorrs@alaskachildrenstrust.org

www.alaskachildrenstrust.org