Account Management Lead, Clara Pinillos, shares tips on how to realize the full creative potential of a LinkedIn profile. You’ll also gain insider advice on profile, long-form posts and other LinkedIn tools that agency professionals are using to increase their productivity and success.
Main Takeaways from this Slide-share:
- How to create a rock star LinkedIn profile
- The importance of having a strong professional brand
- How to build your own professional brand.
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Introductions Clara Pinillos Account Manager @ Linkedin Marketing Solutions
LinkedIn Vision 6 Simple Steps to Rock Your Profile How to Stay Informed Your Professional Brand Privacy & Settings Questions Agenda
LinkedIn’s Vision Create economic opportunity for every professional in the world
Building the Professional Knowledge Graph THE ECONOMIC GRAPH Members Companies Jobs Skills Updates Schools
SAUDI ARABIA 2M+ UAE 2M+ SOUTH AFRICA 4M+ INDONESIA 6M+ RUSSIA 5M+ The Worldwide Professional Network AUSTRALIA 7M+ CANADA 12M+ CHINA 20M+ BRAZIL 25M+ INDIA 35M+ USA 128M+ EMEA 138M+
Your professional brand is the key to all new opportunities, to build your brand and set yourself up for success. GIVES YOUCREDIBILITY ATTRACTS NEW BUSINESS CONTACTS DRIVES REFERRALS
Add a professional photo 1 14X MORE LIKELY TO BE VIEWED IF HAVE PHOTO 2 3 4 5 6
Write an attention-grabbing headline 1 EXPLAIN WHAT IT IS YOU DO SHOW YOUR PASSION AND VALUE 2 3 4 5 6
Draft a compelling summary 1 40 WORDS OR MORE INCLUDE KEYWORDS BUT NOT BUZZWORDS FOCUS ON CAREER ACCOMPLISHMENTS 2 3 4 5 6
Detail your past work experience 1 12X MORE LIKELY TO BE VIEWED IF HAVE MORE THAN 1 POSITION LISTED. 2 3 4 5 6
Add examples of your work in photos presentations & videos 1 GIVE A DYNAMIC, VISUALLY APPEALING REPRESENTATION OF YOUR PROFESSIONAL STORY 2 3 4 5 6
Add skills andget endorsements 1 INCLUDE A MIX OF HIGH LEVEL AND NICHE SKILLS. 2 3 4 5 6
Include volunteer experiences & causes 1 ALMOST HALF OF ALL HIRING MANAGERS SAY THEY VIEW THEM AS EQUIVALENT TO FORMAL WORK. 2 3 4 5 6
Stay Informed Rock your professional brand
The most relevant professional news and knowledge Influencers &Publishing Groups Pulse lynda.com SlideShare
Find and join groups Participate in discussions related to your industry
Gain insights from top industry leaders Pete Cashmore Founder and CEO, Mashable Jim Kim President,The World Bank Mary Barra CEO, General Motors Narendra Modi Prime Ministerof India Sir Martin Sorrell Founder and CEO, WPP Angela Ahrendts Senior VPRetail & Online, Apple David Sable Global CEO, Y&R LinkedIn influencer is a megaphone for the world’s top minds to broadcasttheir thoughts to the largest group of professionals ever assembled 300+ Influencers are CEOs, Chairmen or Founders 230+ Influencers are published authors • ~414M Professionals • are on LinkedIn
Sharing updates vs. publishing posts UPDATES POSTS Share links, articles, images, quotes or anything else your followers might be interested in. Deeply explore topics that matter to you, then watch the comments to see your impact.
Share content with status updates Include links to content, upload photos or rich media
Create and publish your own posts Deeply explore topics that matter to you, then watch the comments to see your impact
Privacy & Settings How to setup your account
How to access the“Privacy & Settings” section Here are some sections we recommend you to consult and modify if needed. Profile viewing options Sharing profiles edits Followers Who can send you invitations
Focus on 4 preferences for your Linkedin account Profile viewing options Sharing profiles edits Followers Who can send you invitations
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Connect with me! Clara Pinillos Account Manager @ Linkedin Marketing Solutions