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Creating a Professional Profile on LinkedIn

Creating a Professional Profile on LinkedIn. Lucy Hawkins, Careers Adviser. Learning objectives. Increased understanding of how LinkedIn can be useful Practical knowledge of the key aspects of profiles within LinkedIn Increased confidence in analysing the success of a LinkedIn profile

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Creating a Professional Profile on LinkedIn

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  1. Creating a Professional Profile on LinkedIn

    Lucy Hawkins, Careers Adviser
  2. Learning objectives Increased understanding of how LinkedIn can be useful Practical knowledge of the key aspects of profiles within LinkedIn Increased confidence in analysing the success of a LinkedIn profile Knowledge of how to manage a profile Knowledge of where to go for further help and information.
  3. What is LinkedIn? A database of career information A professional social network An online, dynamic CV A jobs board A messaging system A way to be found A place to save your contacts
  4. Who’s using it? 30m students (fastest growing demographic) 93% of recruiters Successful professionals Job seekers
  5. How could you use it?
  6. Job hunting on
  7. What jobs are on LinkedIn? Lots,but not everything! Costs c. £190 to post a job
  8. Are other job hunters on there? From the US, but a good indication... c.14,000 Oxford students and researchers use it
  9. Job hunting with searches Job category in search with keyword(s) Use filters for location, company, connections... Save (optional) or click through
  10. Job hunting with groups In job/ discussion tabs Free to post a discussion
  11. Exploring options Job hunting Alumni searches Keyword searches  Joining groups  Reading discussions  Browsing jobs  Searching for jobs  An online CV Being found by recruiters Finding informational interviews profile The
  12. LinkedIn profiles Analyse the profiles you see: Are they credible? What makes them credible?
  13. Anatomy of a profile page Headline (free editable text) Your link (customisable) Picture (a good idea)
  14. Anatomy of a profile page Summary: packed with search keywords Manage (show, hide, accept) endorsements List skills
  15. Anatomy of a profile page Quick summary of what you did Consistent with your CV Ask for recommendations Add rich media if you have some
  16. Anatomy of a profile page No recommendations, but good for volunteer experience Add languages
  17. Anatomy of a profile page Add ‘Education’ first Use optional ‘courses’ feature to add details of papers. Also optional – test scores, projects, publications
  18. Anatomy of a profile page ‘Advice’ useful (set vacation message here) Organisations and (not shown) groups can be visible evidence of interests too
  19. Anatomy of a profile page Following relevant companies or organisations can help to evidence your interests
  20. Editing your profile
  21. Making it yours Academic? Fun? Creative? Innovative? Professional? Commercially aware? Credible? Motivated? Your online ‘brand’ Choose 3 adjectives for you... What edits would help this come across?
  22. Editing your profile Change contact info Drag and drop to reorder sections Change picture Customise URL Add links Change tone/ detail / add keywords
  23. Public profiles Control whether you appear in search results and to non-connections
  24. Settings Go through each area in privacy and settings to: Control emails sent to you Control use of your data by others Control visibility of connections + lots more!
  25. Job hunting Managing contacts Searching for jobs  An online CV  Being found by recruiters  Finding informational interviews Connecting with peers, tutors Connecting with professionals you know Adding contact details Finding people on
  26. Finding people
  27. How can I find alumni? Also, join the: Oxford alumni group Careers Service group Industry groups
  28. Connecting with people If 2nd or 3rd degree connection, ‘get introduced’ is free Click ‘connect’, if you know them InMail – paid for message
  29. Bespoke connecting message Make your connection feel valued Short, genuine and personal Say why you want to connect If not via profile, no prompt for this
  30. LinkedIn Contacts (Advanced) Activate LinkedIn Contacts Add relationship notes Even on non-connections Get reminders of birthdays etc, store emails.
  31. profile Managing your
  32. Reviewing (termly?) Set a date Check and update the content Add/edit connections, groups, contact details Manage endorsements Ask for recommendations Decide if it’s fruitful
  33. Alternatives to LinkedIn Specific professional social networks include: For academic research For creative industries For alumni mentors – Oxford Careers Network (although many also on LinkedIn)
  34. Further questions welcome...!
  35. Further help www.help.linkedin.com www.linkedin.com/studentjobs http://linkd.in/OxfordCareers Join groups for your industry Use our guide to Information Interviewing Careers Appointment Careers Lounges
  36. Quick Q&A:www.twitter.com/OxfordCareers www.careers.ox.ac.uk Follow www.facebook.com/OxfordCareers Questions: www.linkd.in/OxfordCareers Videos youtube.com/oxfordcareersservice
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