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Retail Locations

Retail Locations. Retail Location- Strategic Choice. Prime consideration in store choice decision Location decision can be used to develop a sustainable competitive advantage Location decisions could be risky. Types of Locations. Free standing Business district Suburban Shopping centre

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Retail Locations

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  1. Retail Locations

  2. Retail Location- Strategic Choice • Prime consideration in store choice decision • Location decision can be used to develop a sustainable competitive advantage • Location decisions could be risky

  3. Types of Locations • Free standing • Business district • Suburban • Shopping centre • Non-traditional: • Airports/Hotels • Inside a mall

  4. Unplanned Locations • Freestanding sites • Isolated stores unconnected to other • They might be near other stores or shopping centers • Out of town locations: • Some retailers have followed their customers to suburbs

  5. Special Location Opportunities • Mixed Use Developments (MXD) • MXD combine several different uses in one complex, including shopping centers, office towers, hotels, residential complexes, civic centers and convention halls • Airports: • A high pedestrian area with national retain chains in airports • Sales per sq foot at the airport mall (particularly in customs area) are often 3 to 4 times more than regular mall stores

  6. Special Location Opportunities • Resorts: • Captive audience of well-to-do customers with time on their hands • Hospitals: • Both patients and their guests often have time to shop • Store within a store • Some retailers, particularly, departmental stores, lease space to other retailers

  7. Location and Retail Strategy • Influencing factors: • Consistent with shopping behavior • convenience shopping • Comparison shopping • Specialty shopping • Size & density of the target market • Retailer’s position in the target market • Unique, differentiated offerings

  8. Legal Considerations • Licensing requirements • Zoning and Building codes: • Zoning determines the scope for commercial activities in a particular area/geographical location • Building codes specify type of permitted building, signage permission, parking facilities/restrictions, safety requirements etc • Environmental issues • Signs: • Restrictions on use of signs, sign size and style

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