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What are some Symbols?. What are some Symbols?. Words Words Words. What are some Icons?. What are some Icons?. “ Chirp chirp ” “ miu miu ” “ vroooom ”. What are each of these?. What are each of these?. Symbols. Icon of a real-world symbol (street sign). Icons. Symbol.

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What are some symbols1
What are some Symbols?

Words

Words

Words



What are some icons1
What are some Icons?

“Chirp chirp”

“miu miu”

“vroooom”



What are each of these1
What are each of these?

Symbols

Icon of a real-world symbol

(street sign)

Icons

Symbol


What are some indices plural of index
What are some Indices?(plural of index)


What are some indices plural of index1
What are some Indices?(plural of index)




Semiotic analysis1
Semiotic Analysis

Olympic Style Guide for Beijing Citizens

(for foreigners to interpret Chinese people positively)


What are some symbols

Semiotic Analysis

Olympic Style Guide for Beijing Citizens

  • No wearing pajamas in public


What are some symbols

Semiotic Analysis

Olympic Style Guide for Beijing Citizens

  • No wearing pajamas in public

Westerners may read the person as crazy, or the culture doesn’t respect personal boundaries and privacy.

The Chinese government recognized that Westerners will read the pajamas incorrectly.


Semiotic analysis2
Semiotic Analysis

Olympic Style Guide for Beijing Citizens

  • No more than three color groups in your clothing.

  • No white socks with black leather shoes

  • No public displays of affection

  • When standing toes should point outwards

  • Handshakes should not last more than 3 seconds


Semiotic analysis3
Semiotic Analysis

What are the intended signifieds?