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DUO DISTRIBUTION. Company Presentation. Table of Contents. Company Overview, Mission Statement and Goals Organization’s history and values Evolution of Financial Indicators Locations, Warehouses and Vehicle Fleet Partners, Market position and Employees SWOT analysis 2011 Goals

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duo distribution


Company Presentation

“Always on the move"

table of contents
Table of Contents

Company Overview, Mission Statement and Goals

Organization’s history and values

Evolution of Financial Indicators

Locations, Warehouses and Vehicle Fleet

Partners, Market position and Employees

SWOT analysis

2011 Goals

Training, team-building, teaching

“Always on the move"

company overview
Company Overview
  • Founded in: 07.03.1991
  • Sphere of activity: Traditional trade
  • Social Capital: 2.100.000 RON
  • Turnover in 2010: 102.764.058 RON
  • Number of employees in 2010: 193

“Always on the move"

mission statement
Mission Statement

Our mission is to meet customer needs through professional conduct, quality products, well known brands and value added services

Our motto is:“Always on the move"

“Always on the move"


Our goal is to win and strengthen our leader position on the distribution market of food and non food products through quality and professionalism, thus becoming the "partner of reference" toour customers and suppliers

“Always on the move"

brief history
Brief History
  • 1991 – 1993
    • 1991 – Start up
    • Retail trade ina small neighborhood grocery store

“Always on the move"

brief history cont d
Brief History Cont’d
  • 1994 – 1999
    • Begin the distribution activity with suppliers KNORR and ROTHMANS
    • By 1999 our product portfolio increases by signing distribution agrements with several suppliers
    • From September 1999 under the DUO policy another distribution contract is signed with the strategic supplier: NIVEA

“Always on the move"

brief history cont d1
Brief History Cont’d
  • 2001 -2003
    • The distribution agreement for distributing JOE IBC and JOHNSON WAX products is signed
  • 2004
    • Doubled turnover from signing a distribution contract with Nestle Romania
  • 2005
    • Increased turnover by 30% vs. 2004
  • 2006
    • Increased turnover by 90% vs. 2005 due to obtaining the distribution of Nestle products in Ialomita and Calarasi counties in March 2006 and the capital city, Bucharest in June 2006

“Always on the move"

brief history cont d2
Brief History Cont’d
  • 2007
    • Increased turnover by 65% vs. 2006
    • Signed distribution agreements with Star Foods, Tnuva, Zwanenberg and Ulker
    • The Ulker division is created in Bucharest
  • 2008
    • Increased turnover by 73% vs. 2007
    • Signed a distribution contract for Dr. Oetker products and the divisionUlker - Dr. Oetker was created
    • Turnover doubled due to the distribution ofAlexandrion, Tnuva, Zwanenberg, Pepsico products
    • Obtained the ISO 9001:2008 Certificate for Quality Management

“Always on the move"

brief history cont d3
Brief History Cont’d
  • 2009
    • Maintained turnover vs. 2008
    • Increased profit by 96% vs. 2008
    • Increased Assets by 160% vs. 2008
  • 2010
    • Increased turnover by 1.5% vs. 2009 despite the economic recession
    • Signed a distribution contract with Nestle Ice Cream
    • Opened a new distribution area in Prahovacounty
    • Trained for HACCP and ISO 22000 certificates

“Always on the move"

brief history cont d4
Brief History Cont’d
  • 2011
    • Aiming fora turnover increase of 10% vs. 2010
    • Change the Management and Accounting Software through an Enterprise Resource Planning (ERP) platform
    • Strengthen teams through training and team-building programs
    • Increase the number of employees by 5% vs. 2010
    • Inaugurate and open our company’s website& online store

“Always on the move"

organization values
Organization Values
  • Partners: Customers and Suppliers
    • We focus our attention on listening and

identifying your needs; thus, organizing

ourselves to meet them

    • Respect is mutual (the base of a relationship

that ensures long term success)

  • Team: Our Employees
    • The engine of our business (always in direct

contact with customers and suppliers)

    • Well trained, highly motivated and commited

“Always on the move"

organization values cont d
Organization Values Cont’d
  • Profitability:
    • For customers, suppliers and us
    • The result of joint efforts
    • Provides development and investment
    • The warranty for a common future
  • Quality
    • Marketed products and services
    • Ongoing challenge
    • Source of progress
    • Recognized by customers, respected by suppliers

“Always on the move"

evolution of financial indicators
Evolution of financial indicators

“Always on the move"


BUCHAREST – Work station

1 warehouse: 2.100 m2

SLOBOZIA - Work station

1 warehouse: 800 m2


1 warehouse: 1800 m2

“Always on the move"

warehouses and vehicle fleet
Warehouses and Vehicle fleet



“Always on the move"

warehouses and vehicle fleet cont d
Warehouses andVehicle fleet Cont’d

First car

“Always on the move"




  • Nestle Food Division
  • Nestle Ice Cream Division
  • Nestle Vending Machines
  • KandiaDulce (Cadbury)
  • DR. Oetker
  • Orkla Foods
  • Rostar
  • Olimpia
  • Titan
  • AlexandrionGrup
  • FicosotaSintez
  • Star Foods
  • De Silva
  • Panfoods (Amigo)
  • Beiersdorf Romania
  • Johnson Wax
  • FicosotaSintez

“Always on the move"

market position
Market Position
  • We are currently leaders, placing 1st in Constanta in the distribution of food products in the retail market
  • We strive to become one of the leading distributors in the following areas: Ialomita, Calarasi, BucharestandPrahova
  • Skills:
    • Capable to quickly adapt to local conditions
    • Offer quality products and services
    • Business ethics
    • Market Analysis
    • Fair prices for the products offered
    • Dynamic, perseverent, reliable

“Always on the move"

our team
Our Team


Sales force

Nestle – 8 Supervisors; 42 Agents; 4 Merchandisers

Nivea – 1 Supervisor; 7 Agents

Food - 1 Supervisor; 6 Agents

Johnson Wax – 1 Supervisor; 4 Agents; 1 Merchandiser

Vending – 1 Supervisor; 9 Fillers, 6 Tehnicians

Star Foods – 1 Supervisor; 5 Agents

“Always on the move"

swot analysis
SWOT Analysis
  • Efficient system for monitoring activity using palm-tops
  • Online data transfers among all work sites
  • Organization's ability to continuously adapt to market conditions
  • The need for renewing the vehicle fleet
  • Among our various suppliers one has a higher impact on turnover

Over 75% of DUO’s portfolio of products are sold in FMCG,thus attacking new markets in rural areas is a challenge and a necessity

IKA will increase in coming years

“Always on the move"

goals for 2011
Goals for 2011

Development of

Consolidation of

    • digital distribution in Constanta, Bucharest, Prahova and Ialomita – Calarasi, and increased performance in these areas
  • Increase the level of management skills in the organization
  • Increase turnover by 10% in 2011 vs. 2010
    • sales force by training, motivating and team-building exercises
  • Identifying new markets, distribution channels and strategic partners

“Always on the move"


“Always on the move"


“Always on the move"

team building
Team Building

“Always on the move"


“Always on the move"

thank you
Thank You!

“Always on the move"