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IntroductionToDigitalMarketing Throughoutcenturies,marketingalwaysremained customercentric,thewayofdeliveringservicesand producthaschangedbutthestrategiesremained same.Technologiesdidbringrevolutioninallfields andmarketingisnoexception,fromprintmediato digitalmedia. www.nidmindia.com
DigitalMareketingConcepts 1.Attractacustomer 2.Makehimaregularvistor 3.Converthimasalead 4.Turnhimtocustomer 5.And,thenuseitforpromotion
SearchEngineBasics Searchengineisaservicethatallows internetuserstosearchforcontentviathe worldwideweb.
HowSearchEngineWorks Search hundreds engine and works millions bycrawling ofwebpages usingtheirownwebcrawlers.thesewebcrawlersarecommonlyreferredas searchenginebotsorspiders
Market segmentation Targetingselect thetarget market TargetSegmentation Segmentation,targeting andpositioningisa familiarstrategic approachinmodern marketing Product positioning Decideonthe optimalmarketing mix
Whathappenswhenaserchis performed Inadditiontothesearch query,searchenginesuse otherrelevantdatato returnresults including 1.Location 2.Languagedetected 3.Previoussearchhistory 4.Device
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