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Antecedents of energy behavior. Overview. Method Reliability scales Values Goal frames Social representations Institutional factors Urban/ rural. Method. Response rate Response rate in urban area bit higher Same introduction for experimental and control group (HU: student helped)

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Presentation Transcript
overview
Overview
  • Method
  • Reliability scales
  • Values
  • Goal frames
  • Social representations
  • Institutional factors
  • Urban/ rural
method
Method
  • Response rate
  • Response rate in urban area bit higher
  • Same introduction for experimental and control group (HU: student helped)
  • Time range: February - May
reliability scales nl
Reliability scales (NL)

Values:

  • Altruistic (0,766)
  • Egoistic (0,718)
  • Biospheric (0,867)
  • Hedonic (0,832)
reliability scales
Reliability scales

Social representations:

  • Perception of causes (0,831)
  • Social efficacy (0,550)
  • Outcome efficacy (0,749)
  • Perception of climate change (0,775).
low reliability
Low reliability
  • Social efficacy:

NL α = 0,550; CZ α = 0,004; HU α = 0,297;

DE α = 0,414; SCO α = 0,442

  • 2 items:
    • Climate change will be effectively tackled if Europe reduces CO2 emissions drastically
    • Climate change is an unstoppable process; humans cannot do anything about it
  • Hungary: outcome efficacy α = 0,298
values
Values
  • General antecedents of behavior: guiding principles in your life
    • Altruistic
    • Egoistic
    • Biospheric
    • Hedonic
values1
Values
  • People with strong altruistic and biospheric values:
    • Eat less meat
    • Shower less
    • No significant effect for driving style (p = 0,09)
social representations
Social representations
  • More specific; focus on climate change
    • Perception of climate change
    • Perception of causes
    • Outcome efficacy
    • Social efficacy
    • Consequences of climate change
values social representations
Values – social representations

Altruistic values

+

Egoistic values

-

Social representations

+

Biospheric values

social representations behavior
Social representations - behavior

Perception of climate change weak but

negative relationship with:

  • Meat consumption
  • Showering

Only in the Netherlands and Germany no

relations in Czech Republic and Hungary

(Scotland?)

goal frames
Goal frames
  • Goals influence what people attend to; which knowledge and attitudes become accessible
  • 3 goals:
    • Hedonic
    • Gain
    • Normative
  • Goal strength depends on the situation and on the behavior
goal frames behavior

Normative goal

(greenhouse gas emissions)

β = -0,17

Hedonic goal

(taste)

β = 0,29

Meat consumption

β = -0,15

Health

Goal frames - behavior

The Netherlands:

21% of the variance explained

goal frames behavior1
Goal frames - behavior

Czech Republic:

Normative goal

(greenhouse gas emissions)

β = 0,14

Hedonic goal

(taste)

β = 0,33

Meat consumption

14% of the variance explained

goal frames behavior2
Goal frames - behavior

Germany:

Normative goal

(greenhouse gas emissions)

β = -0,09

Hedonic goal

(enjoyable)

β = 0,11

Showering

3% of the variance explained

goal frames behavior3
Goal frames - behavior

The Netherlands:

Normative goal

(greenhouse gas emissions)

β = -0,12

Hedonic goal

(enjoyable)

β = 0,17

Showering

β = 0,16

Personal care

11% of the variance explained

institutional factors
Institutional factors
  • Effort of institutions
  • Importance of actors
  • Policy preferences
institutional factors behavior
Institutional factors - behavior
  • People who find environmental NGOs important for energy consumption eat less meat and shower less

(in Germany, Hungary and the Netherlands, not in Czech Republic)

  • Positive relationship between altruistic/ biospheric values and preference for a carbon label
institutional factors1
Institutional factors

Effort:

Altruistic and biospheric values  environmental NGOs ( r = 0,14)

Egoistic and hedonic values  energy producers ( r = 0,15)

institutional factors2
Institutional factors
  • Preference for strategies is in line with cultural theory/ myths of nature (Schwartz & Thompson, 1990)
    • Individualistic people think environmental problems should be solved via the free market
    • Egalitarian people believe problems can be controlled by radical behavioral changes
urban rural
Urban / rural
  • People in rural areas use less energy
urban rural1
Urban / rural
  • Czech Republic: drive more frugal than urban dwellers
  • Hungary:
    • eat less meat when they grew up in a rural area.
    • shower less in rural area
  • The Netherlands: shower less
  • Germany: eat more meat
data analyses and publications
Data analyses and publications
  • Relationship between values, goal frames and behavior

Leading party: University of Groningen

  • How do lifestyles influence social representations, beliefs and behavior?

Leading party: PIK

  • Social representations

Leading party: MLURI, PIK, Czech Republic,

Hungary

data analyses and publications1
Data analyses and publications
  • Institutional factors and behavior

Leading party: Hungary

  • Urban/ rural and behavior

Leading party: Czech team