Chapter Two: The Growth of Public Relations. A snapshot of the field today . Public relations is a 20 th -century phenomenon, barely 100 years old. In the 21 st century, the field is evolving and improving every day. Today, most new professionals possess superior intellect and experience. .
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Major 20th century trends:
“Congress shall make no law respecting the establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press, or the rights of the people peaceably to assemble, and to petition the government for a redress of grievances.”
Why was this constitutional amendment so central to the development of PR in America?
Press agentry takes hold in the 1830s with Amos Kendall, the
first presidential press secretary, serving under Andrew Jackson.
Ivy Ledbetter Lee entered PR work in 1903.
Edward Bernays enters the field in 1913 and becomes the first true “public relations scholar.”
What were Arthur Page’s five principles for successful corporate public relations?
How well do they apply to today’s business world?
Revisit the PR greats of the 20th century online in the Museum of Public Relations at: