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Public Relations and Publicity. Sports and Entertainment Marketing. PUBLIC RELATIONS/PUBLICITY. Public Relations : Activities that promote the favorable image and communications a company has with its employees, customers, investors, and public.

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public relations and publicity

Public Relations and Publicity

Sports and Entertainment Marketing

public relations publicity

PUBLIC RELATIONS/PUBLICITY

Public Relations: Activities that promote the favorable image and communications a company has with its employees, customers, investors, and public.

Publicity: Free mention of a product or company in the media. Placing positive and newsworthy information about a business, its products or its policies in the media.

BIG IDEA: Build Your IMAGE

building your image

BUILDING YOUR IMAGE

External public includes the community, sanctioning bodies (NCAA), intermediary publics (agencies), and competition.

Internal public includes employees, volunteers, athletes, manufacturers, and suppliers.

public relations tools

PUBLIC RELATIONS TOOLS

Marketers use the following tools to create image:

News/press releases:A prewritten story about a company that is sent to various media. Main tool used to gain coverage

Press kits/Press Guides:Contains articles, news releases, feature stories, photographs about a company, product, or person.

Should assist the media in reporting your story.

Press conferences: Meeting set up by business for an announcement to the media of a newsworthy event

public relations

PUBLIC RELATIONS

Publicity is a tool to use by marketers, but be aware that as a marketer, you can not control how the media will share your story.

There is both positive and negative publicity. (Negative publicity can do harm and create a negative image)

Public opinion is one of the most powerful forces in society.

public relations functions

PUBLIC RELATIONS FUNCTIONS

Public Relations fills the following roles for a marketer:

General communication

Image shaping or enhancement

Community relations

Educational efforts to gain support

Business development

Launch of a new product or innovation

Coping with crisis

real life charlie sheen
Real Life: Charlie Sheen

20/20

Part 1

Part 2

Part 3